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About the Role
Own and evolve the Greenlight Rent brand across every channel, building clear and credible materials for partners, their leasing teams, and renters. This role supports revenue through sales enablement, partner marketing, and pipeline-generating campaigns, offering significant ownership and the opportunity to shape marketing operations. A key initial project will be leading the marketing website revamp.
Responsibilities
- Own brand voice, visual identity, and consistency across all channels.
- Manage the marketing website end-to-end, including content, structure, and a full revamp.
- Develop brand and launch communications, including announcements, email campaigns, LinkedIn posts, and launch collateral.
- Create partner marketing materials such as product overviews, FAQs, training materials, help-center content, and rollout communications.
- Translate product value propositions for Greenlight Deposit, Greenlight Guarantee, and future products into audience-specific messaging.
- Develop sales enablement materials, including modular decks, one-pagers, case studies, and partner-specific presentations.
- Manage lifecycle communications for various segments, coordinating with operations and customer experience.
- Oversee content operations, including copy quality, editorial calendar, legal/compliance approvals, and asset production.
- Manage events and field marketing efforts, including positioning, collateral, and follow-up.
- Report on email performance, engagement, asset usage, and marketing's contribution to pipeline.
Requirements
- 7+ years in B2B marketing, communications, product marketing, or brand.
- Hands-on experience owning a company website, including content strategy and information architecture.
- Experience working directly with design and development teams to launch website rebuilds.
- Experience in real estate, proptech, multifamily, or adjacent fintech/insurance industries.
- Exceptional writing and editing skills, with the ability to simplify complex product and policy details.
- Comfortable building marketing infrastructure in a small, fast-moving team.
- Experience partnering closely with sales, partnerships, product, legal/compliance, and customer experience teams.
- Strong judgment for regulated or reputationally sensitive communications.
Skills
- B2B Marketing
- Communications
- Product Marketing
- Brand Management
- Website Content Strategy
- Information Architecture
- Sales Enablement
- Partner Marketing
- Pipeline Generation
- Content Operations
- Editorial Calendar Management
- Asset Production
- Event Marketing
- Field Marketing
- Performance Reporting
Location
- Remote
Work Type
- Remote-first
Experience Level
- 7+ years
Salary/Compensations
- $145,000 - $185,000
Benefits
- Competitive cash compensation package including base salary, milestone-based bonus, and other financial perks.
- Medical, Dental, and Vision coverage (up to 90% employer contribution).
- 401(k), HSA, Life & Disability Insurance Coverage.
- Unlimited PTO Policy.
- Generous Paid Parental Leave.
- Stock option plan.
- Monthly lifestyle stipend.
About the Company
- Greenlight Rent, formerly Rhino + Jetty, is making housing more affordable and accessible for millions of renters each year.
- We are the market-leading rental housing platform building simpler, more accessible ways for people to move into homes and for property managers to lease with confidence.
- Our technology removes friction from the move-in process, lowers upfront costs for renters, and helps property managers make faster, more accurate decisions.
- We support a network of 3 million rental units nationwide and work with 47 of the NMHC Top 100 property owners.
- We pioneered security deposit insurance and continue to push the industry forward with a growing suite of products.
- We are growing quickly, tackling real problems at scale, and building technology that's changing how renting works.