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About the Role

We're looking for a Senior Marketing Manager, APAC to lead marketing across the region. You'll develop the regional strategy and deliver campaigns, events, and partner programmes that generate demand and qualified pipeline. You'll balance regional priorities with global campaigns and resources. This role suits someone who enjoys bringing people together, whether hosting an industry event, working with a technology partner, or helping Sales turn interest into opportunities. You'll report to the VP of Demand Generation and work closely with teams across Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations. You'll combine strategic thinking with hands-on delivery and sound commercial judgement.

Responsibilities

Own the APAC marketing strategy and targets, developing and executing a regional plan to build Yotpo's presence and generate qualified pipeline.
Prioritize activity based on business goals, market opportunities, and performance.
Work closely with Sales to drive pipeline, understanding regional commercial priorities and connecting marketing activity to pipeline goals.
Ensure timely follow-up on marketing-generated opportunities and use funnel data and Sales feedback to improve campaigns.
Run integrated demand-generation campaigns by connecting digital campaigns, content, events, partner programmes, and Sales activity.
Develop regional messaging and adapt global campaigns for local audiences.
Plan and deliver regional events, including Yotpo-hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences.
Own event concept, audience strategy, promotion, delivery, and follow-up, setting clear goals and measuring contribution to relationships and pipeline.
Build partner marketing programmes with technology partners, agencies, platforms, and ecosystem leaders on joint campaigns, co-hosted events, content, and webinars.
Develop programmes that reach new audiences and generate shared pipeline.
Develop customer stories by identifying customer advocates and developing case studies, speaking opportunities, webinars, and content.
Manage campaigns end to end, including planning, execution, follow-up, and analysis.
Coordinate regional and global stakeholders, manage competing priorities, and deliver high-quality work on time with measurable results.
Track and improve performance by measuring registrations, attendance, engagement, MQLs, opportunities, pipeline, ACV, and ROI.
Use performance results to improve programmes and decide where to invest next.
Understand Yotpo's products, customers, competitors, buyer personas, partners, and regional market dynamics to identify opportunities and sharpen positioning.

Requirements

4+ years of B2B marketing experience, ideally within SaaS, technology, or ecommerce.
Experience building and executing regional, field, or demand-generation strategies.
A strong track record of delivering successful events, from intimate executive experiences to larger industry conferences.
Experience developing co-marketing programmes with strategic partners, agencies, platforms, or technology providers.
A solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing.
Hands-on HubSpot experience, including email creation, audience segmentation, automation, and campaign management.
Strong project management skills and experience managing competing priorities independently and across global teams.
Familiarity with Salesforce and the broader marketing technology ecosystem.
Confidence using performance data to evaluate programmes, communicate impact, and make investment decisions.
Willingness to travel across APAC for events and partner activities.
Current authorisation to work in Australia.
If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

Skills

B2B marketing
SaaS marketing
Technology marketing
Ecommerce marketing
Regional marketing strategy
Field marketing
Demand generation
Event management
Partner marketing
Co-marketing
B2B sales funnels
Integrated campaigns
Content marketing
Account-based marketing
HubSpot
Email marketing
Audience segmentation
Marketing automation
Campaign management
Project management
Salesforce
Marketing technology
Performance analysis
Data analysis
Cross-cultural communication
Working across time zones

Location

APAC
Australia

Work Type

Hybrid
Travel required

Experience Level

Senior
4+ years of B2B marketing experience

Benefits

Monthly wellness budget (minimum of $400)
25 days off each year
Individualized career development, rewards, and recognition
Wellness and philanthropic programming and events

About the Company

Yotpo is leading the next era of trust and loyalty in eCommerce.
With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates.
Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.
At Yotpo, we help brands build lasting customer relationships as AI changes how people shop.
Our Marketing team builds awareness and demand through campaigns, events, and partnerships.

Equal Opportunity

AI is broadly defined to mean “a machine-based system that, for explicit or implicit objectives, infers from the input it receives in order to generate outputs such as predictions, content, recommendations or decisions that can influence physical or virtual environments.