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About the Role
As a Digital Trading Manager, you will have operational, trading, and commercial accountability for the performance of our in-house direct-to-consumer (DTC) ecommerce sites. This role is responsible for driving day-to-day performance, ensuring efficient operations, and capitalizing on commercial opportunities through data-driven decision-making. You will deliver a best-in-class end-to-end customer experience, ensuring DTC customers are delighted at every touchpoint. The role oversees digital shopfronts for consumer audiences, ensuring product data, site merchandising, pricing, and promotions are accurate and compelling. Success relies on seamless collaboration with merchandising, operations, product and design teams, brand and content, IT, and customer service, ensuring frictionless ecommerce operations.
Responsibilities
- Manage and optimize the trading calendar across our in-house DTC ecommerce sites.
- Drive performance through daily/weekly trading analysis and implement actions to maximize revenue and margin.
- Use trading and customer insight to influence product launch timing, content planning, and category performance strategy.
- Deliver against ecommerce trading budgets in collaboration with Head of Digital Trading.
- Own and execute on-site merchandising strategies and conversion optimization, tailored to the consumer journey and shopping behavior.
- Ensure accuracy of product data, pricing, and promotional set-ups across our DTC storefronts.
- Work closely with internal teams (including IT) and external agency partners to continuously improve SEO, CRO, PPC, Paid Social and on-site journey optimization.
- Lead on-site testing and experimentation, using A/B and multivariate testing to optimize conversion and UX.
- Oversee content planning and management across our DTC storefronts, ensuring accuracy, consistency, and alignment with trading priorities, brand messaging, and campaign timelines.
- Work closely with our Creative Studio team to ensure collections launch on time and content requirements, including CGI and AI-assisted content, are briefed sufficiently in time.
- Plan, execute and review promotional activity, ensuring alignment with commercial goals and customer behavior.
- Use segmentation and behavioral data to personalize content, promotions and merchandising across our DTC storefronts.
- Collaborate with marketing, operations and customer service to ensure fulfillment and customer experience are frictionless.
- Partner closely with merchandising and supply teams to understand stock levels and drive promotions based on commercial need.
- Work in close partnership with brand teams to ensure brand messaging is upheld and that campaigns and launches are delivered on time and in full across our DTC sites.
- Work closely with commercial and finance teams to deliver against forecasts and trading plans.
- Drive and continuously enhance the reporting structure, creating actionable insight deployable across multiple business teams, with a clear understanding of what "good" looks like.
- Monitor competitor activity and market trends to inform trading strategy and stay ahead of emerging opportunities.
- Stay informed on innovations in digital trading, ecommerce, AI and customer experience.
Requirements
- Proven experience managing and optimizing ecommerce platforms, with a focus on direct-to-consumer (DTC) channels.
- Strong background in using trading and customer insights to drive performance and make informed decisions.
- Experience working closely with various teams such as merchandising, operations, product and design, brand and content, IT, and customer service to ensure seamless ecommerce operations.
- Familiarity with improving SEO, conversion rate optimization (CRO), PPC and managing paid social campaigns.
- Ability to perform daily/weekly trading analysis and implement actions to maximize revenue and margin.
- Ensuring accuracy of product data, pricing, and promotional setups across all digital storefronts.
- Delivering a best-in-class end-to-end customer experience for DTC customers.
- Strong communication skills to collaborate effectively with internal teams and external partners.
- Staying informed on innovations in digital trading, ecommerce and AI, applying them to continuously improve performance.
- Omni-channel experience is advantageous.
- US, Europe and ROW trading experience would be advantageous.
Skills
- Ecommerce
- Digital Trading
- DTC
- Data-Driven Decision Making
- Collaboration
- SEO
- CRO
- PPC
- Paid Social
- Analytical Skills
- Attention to Detail
- Customer Focus
- Communication
- Innovation
- AI
Location
- Voysey House, London
Work Type
- Direct-to-consumer (DTC)
Experience Level
- [X years'] proven experience
About the Company
- At Sanderson Design Group, we are always looking for talented, ambitious and motivated people to join our team.
Equal Opportunity
- We are committed to providing equal opportunities to all and we welcome applications from candidates with diverse backgrounds.