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About the Role
This role focuses on building the engine that converts leads into Base members through customer segmentation, automations, and content. You will build communication infrastructure, conduct experiments in the CRM, and write high-converting content to educate, nurture, and convert members at scale. Ideal for those who enjoy testing, data, segmentation, and building a category-defining product from scratch.
Responsibilities
- Own the CRM platform end-to-end, including building and managing workflows, automations, segmentation, lead scoring, and data hygiene.
- Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments.
- Build reporting and dashboards to track lifecycle KPIs, continuously testing and optimizing sends, segmentation, and triggers.
- Troubleshoot technical issues and maintain data integrity across integrated systems.
- Translate complex concepts into simple, consumer-friendly language.
- Write content across the funnel, including email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and creative for paid and organic campaigns.
- Define and implement brand voice and messaging across key touchpoints like web, email, SMS, and social media.
- Collaborate with design, ops, and sales teams to ensure messaging consistency across all customer journeys.
Requirements
- 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies.
- Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs.
- Proficiency in CRM configuration, including workflows, automations, integrations, and reporting.
- Strong writing and copywriting ability.
- Proven ability to create organic content strategies that grow audience and engagement.
- Strong organizational and project management skills.
- A data-driven approach to measuring and improving performance.
Skills
- CRM platform management
- Workflow automation
- Audience segmentation
- Lead scoring
- Data hygiene
- Lifecycle journey design
- Email marketing
- SMS marketing
- In-app messaging
- Reporting and dashboard creation
- Performance testing and optimization
- Technical troubleshooting
- Data integrity maintenance
- Content creation
- Copywriting
- Brand voice definition
- Messaging strategy
- Project management
- Data analysis
Location
- Onsite
Work Type
- Full-time
Experience Level
- 3-7+ years
About the Company
- Base is America’s next-generation power company, rebuilding the foundation of electricity by deploying a vast network of distributed batteries to transform the grid into a resilient and abundant system.
- The Growth team is lean, high-ownership, and results-driven, operating with clear accountability, tight feedback loops, and a strong bias towards action.
- Marketing collaborates closely with design, sales, and product to build scalable systems supporting the rapid buildout of the company.
- Base is a startup where priorities shift and evolve quickly.
- Company values include First Principles Thinking, Operating at Base Pace, Giving & Getting Feedback, Everyone’s an Owner, Strong Opinions Loosely Held, Commitment to the Mission, and Fun & Optimism Coexisting with Grit.