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About the Role
This is a new role within a large B2B event program, offering the opportunity to shape and own flagship conferences and regional roadshows. The role involves end-to-end event management, from conceptualization and marketing campaigns to on-site execution and post-event analysis, ensuring a high-quality attendee experience.
Responsibilities
- Shape event narratives in collaboration with executive leadership, adapting them for regional cultural nuances.
- Plan and launch multi-channel attendance campaigns across various platforms with the Digital Marketing team.
- Partner with internal teams and external speakers on promotional content and post-event assets.
- Build production timelines, run-of-show documents, and cross-functional plans.
- Oversee the event tech stack, including registration platforms, event apps, and virtual/hybrid technology.
- Manage event budgets, track key metrics (registrations, engagement, ROI), and conduct debriefs to inform future events.
- Source venues and negotiate contracts.
- Direct A/V, caterers, designers, swag, signage, and local suppliers.
- Manage on-site event execution, including setup, registration, session transitions, and problem-solving.
- Oversee speaker onboarding, travel, briefings, and VIP experiences.
Requirements
- Proof of experience in both marketing that drives attendance and production that delivers the experience for large-scale, international B2B events.
- Demonstrated experience leading events and building campaigns.
- Experience managing multiple events and stakeholder groups simultaneously across different time zones and cultures.
- Proven ability to own budgets, vendor relationships, and venue negotiations.
- Comfortable analyzing data (registrations, engagement, ROI) to refine future campaigns.
- Excellent communication and stakeholder management skills.
- Highly organized, efficient, and detail-oriented.
- Proactive and service-minded with an instinct to go the extra mile.
- Willingness to travel internationally (approximately 15%).
- Ability to share examples of events and campaigns led.
Skills
- Event Marketing
- Event Production
- Campaign Management
- Budget Management
- Vendor Management
- Stakeholder Management
- Data Analysis
- Cross-functional Collaboration
- International Event Planning
- B2B Marketing
- Content Creation
- Audience Engagement
- Event Technology Management
Location
- USA
- EMEA
- APAC
Work Type
- Full-time
- International Travel
Experience Level
- 7+ years in B2B event marketing
About the Company
- TransPerfect is a global leader in the language and technology solutions sector.