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About the Role
The Director of Pricing Strategy & Business Intelligence at 92NY is responsible for developing and executing an enterprise-wide pricing strategy to maximize earned revenue, attendance, and customer lifetime value. This role combines strategic pricing, business intelligence, analytics, forecasting, and performance optimization to support data-driven decision-making across the organization.
Responsibilities
- Develop and execute enterprise-wide pricing strategies across classes, talks, performances, memberships, camps, and other earned revenue programs.
- Recommend pricing models, promotional strategies, and discount frameworks that maximize revenue, attendance, and customer value.
- Analyze sales trends, customer behavior, seasonality, demand, competitive pricing, and price elasticity to optimize pricing decisions.
- Build forecasting models for revenue, attendance, registrations, renewals, and customer acquisition to support planning and budgeting.
- Monitor sales performance, demand patterns, and inventory, recommending pricing and marketing adjustments to improve results.
- Identify growth opportunities through customer segmentation, predictive analytics, and lifetime value analysis while establishing key performance indicators.
- Partner with Marketing to measure campaign performance, optimize acquisition investments, and improve conversion rates.
- Develop executive dashboards and reporting that integrate CRM, ticketing, web analytics, marketing, and financial data.
- Ensure data integrity, reporting consistency, and automation across business intelligence platforms.
- Support AI-driven analytics, predictive modeling, and continuous improvement initiatives that enhance organizational performance.
- Serve as the organization’s subject matter expert on pricing strategy and business intelligence, presenting insights and recommendations to executive leadership.
- Collaborate across departments to translate data into actionable strategies and foster a culture of data-informed decision-making.
Requirements
- Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics, or a related field; Master’s degree preferred.
- 7–10+ years of experience in pricing strategy, business intelligence, analytics, revenue management, consulting, or a related field.
- Experience in performing arts, cultural institutions, higher education, hospitality, entertainment, e-commerce, or other demand-driven industries preferred.
- Strong analytical, forecasting, and financial modeling skills with experience translating complex data into business recommendations.
- Experience with business intelligence and visualization tools such as Power BI, Tableau, Looker, or similar platforms.
- Advanced Excel skills; SQL and data visualization experience preferred.
- Familiarity with CRM, ticketing, marketing, and analytics platforms (e.g., Tessitura, Salesforce, Google Analytics) preferred.
- Excellent communication, presentation, project management, and cross-functional collaboration skills with the ability to influence executive decision-making.
- Demonstrated ability to lead discussions and solutions with cross-functional teams.
- Forward a resume and a cover letter with salary requirements.
Skills
- Pricing strategy
- Business intelligence
- Analytics
- Forecasting
- Revenue management
- Financial modeling
- Data visualization
- Excel
- SQL
- Power BI
- Tableau
- Looker
- CRM
- Ticketing platforms
- Marketing platforms
- Google Analytics
- Communication
- Presentation
- Project management
- Cross-functional collaboration
Work Type
- 40 hours/week
Experience Level
- 7-10+ years
Education Level
- Bachelor's degree
- Master's degree preferred
Salary/Compensations
- $135,000 - $150,000