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About the Role
Loadsmart is seeking a Product Marketing Specialist to lead go-to-market strategies, messaging, and positioning for OpenDock, a rapidly growing SaaS product. This role involves shaping the narrative around new AI offerings and ensuring consistent communication across all platforms, working collaboratively with various internal teams.
Responsibilities
- Plan and execute go-to-market campaigns for new OpenDock feature releases, acting as a liaison between product, marketing, and sales teams.
- Track campaign performance and report results to leadership monthly.
- Develop market positioning and messaging that differentiates Loadsmart for target audiences.
- Create competitive battle cards and become an expert on customer buying habits and competitive landscape.
- Ensure messaging consistency across website, emails, and external review sites.
- Edit one-pagers and other marketing materials for consistency.
- Create external and internal one-pagers, customizable materials, and product demos for sales enablement.
- Manage the OpenDock review program on platforms like G2 and Gartner.
- Plan the activation of customer wins and develop customer case studies.
- Support the event program with messaging, content, and planning.
- Conduct buyer interviews and market research to develop buyer personas and actionable insights.
- Collaborate with the Marketing team on emails and campaigns.
- Partner with RevOps on lead routing.
- Work with the content team on blogs and press releases.
Requirements
- 3 years of experience in product marketing or a closely related role in B2B SaaS.
- Logistics or supply chain industry experience is preferred, but not required.
- Proven success in GTM strategy, product launches, and cross-functional collaboration.
- Experience leading a project or team with a strong track record of organization and meeting deadlines.
- Comfort following up with people across departments to keep work moving.
- Strong ability to translate complex features into clear, value-driven messaging for B2B audiences.
- Excellent written and verbal communication skills with a track record of impactful content creation.
- Proficiency with tools like Asana, HubSpot, Salesforce, and Claude.
- Experience with Navattic is a plus.
- A collaborative, positive attitude, and agility when priorities shift.
- Currently authorized to work in the United States on a full-time basis.
Skills
- Product Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Sales Enablement
- Market Research
- Buyer Personas
- Content Creation
- Cross-functional Collaboration
- Project Management
- Asana
- HubSpot
- Salesforce
- Claude
- Navattic (plus)
Location
- Chicago (Hybrid)
Work Type
- Exempt
- Full-time
Experience Level
- 3 years of experience
Salary/Compensations
- $75,000 - $100,000 a year
Benefits
- Competitive base salaries
- Extremely competitive Equity package
- Loadie Time Off (PTO and sick days without a limit)
- Comprehensive Medical, Dental, and Vision insurance plans
- 401k Match
- Stock options
About the Company
- Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn).
- We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.
- With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change.
- We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.
Equal Opportunity
- Loadsmart is proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture.
- Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.
- It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.