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About the Role
We are seeking an Events Growth Marketing Manager to drive registration and attendance growth across our entire events portfolio, including flagship conferences like PlatformCon and AgenticCon, as well as roadshows, roundtables, and workshops. This role focuses on building growth loops, nurturing the audience, and creating a repeatable playbook to ensure high event attendance. You will report to the Head of Growth.
Responsibilities
- Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for all other events across San Francisco, London, Sydney, New York, Berlin, and Amsterdam.
- Build growth loops and long-term relationships with the platform engineering community, practitioners, and leaders to establish a consistent audience base in each city.
- Manage event pages on Luma and execute end-to-end campaigns to fill them.
- Plan campaigns focused on high attendance rates, ensuring registered attendees actually participate.
- Utilize HubSpot and Luma for audience segmentation and targeting for each event.
- Collaborate with the design team for high-quality event pages and with the content team for compelling copy and assets.
- Liaise with performance marketing and lifecycle managers for paid and email support for each event.
- Develop systems and a playbook for repeatable event success, ensuring the approach compounds over time.
Requirements
- A systems thinker who focuses on growth loops rather than one-off tactics.
- Experience in B2B SaaS marketing.
- Proven track record of building and growing audiences and driving actual attendance at in-person events.
- Strong hands-on experience with CRM tools like HubSpot for segmentation and targeting.
- Comfortable running social campaigns and briefing paid campaigns.
- Ability to work independently with full ownership and build repeatable systems.
- Experience working closely with design teams to produce strong event visuals for Luma pages and website pages.
- Occasional travel to event cities is required.
Skills
- B2B SaaS marketing
- CRM tools (e.g., HubSpot)
- Audience growth
- Event marketing
- Social campaigns
- Paid campaigns
- Systems thinking
- Growth loops
Location
- San Francisco
- London
- Sydney
- New York
- Berlin
- Amsterdam
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Platform Engineering is home to the world's largest community of platform engineers, hosting major conferences like PlatformCon and AgenticCon.
- We operate a university, a widely-read newsletter, and a research arm called Weave Intelligence.
- We run the biggest and most influential events in the platform engineering world, attracting senior platform and engineering leaders from major global companies.