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About the Role
The DK Marketing and PR Department seeks an Associate Marketing Manager, Education and Library to join their dynamic team. This position reports to the Director of Education and Library Marketing, and will collaborate in the planning, execution, and evaluation of materials and campaigns for PreK-12 teachers and administrators, college professors, and librarians of all types. This position also provides the opportunity to interface with the entire DK US PR and Marketing team, as well as sales, marketing, publishing, and operations colleagues across the global DK and Penguin Random House organizations.
Responsibilities
- Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands.
- Conduct and share post-mortem analysis of all measurable campaigns to inform future opportunities, providing project conversion data for marketing activations.
- Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers.
- Execute presentations for seasonal school & library virtual preview webinars.
- Own processes that help determine the appropriate reading level for frontlist and backlist book titles.
- Collaborate with sales representatives and PRH Institutional Marketing colleagues to create supporting materials.
- Plan and travel occasionally to education- and library-focused conferences.
- Build relationships and communicate with educators and experts to develop new content.
- Maintain awareness of the school and library sectors, as well as competitor initiatives, and suggest new marketing strategies.
- Complete administrative tasks as needed.
Requirements
- At least 3-4 years of experience in marketing, with experience in the K-12 school market and interest in the library sector preferred.
- Excellent verbal and written communication skills, including an affinity for copy writing and editing/Americanization, and an emphasis on being detail-oriented.
- Self-motivated with a desire to be a team player as well as work independently.
- Highly organized with an ability to communicate effectively, efficiently, and meet deadlines.
- Strong sense of urgency with an ability to juggle multiple projects in a fast-paced environment and ability to think on your feet and address unexpected challenges.
- Creative individual who enjoys thinking outside of the box.
- Located in commutable distance to 1745 Broadway, New York, NY 10019 with the ability to come into the office twice a week.
- Ability to travel to select trade shows within the US a few times a year is required.
Skills
- Marketing campaign execution
- Marketing strategy
- Post-mortem analysis
- Newsletter program development
- Presentation execution
- Reading level determination
- Content development
- Copy writing
- Editing
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- Associate
Salary/Compensations
- $66,500
Benefits
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
About the Company
- Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world.
- We are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.
- Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
Equal Opportunity
- Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
- All your information will be kept confidential according to EEO guidelines.