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About the Role
This role is the connective tissue between our top ICP accounts and the campaigns, events, and programs that move them through pipeline. You will own an integrated field marketing motion: building industry-led, ABM-fueled campaigns that target our highest-priority Commercial accounts by vertical and business scale, then activating them through regional events, executive programs, digital plays, and high-touch account sequences. Everything you run is measured by pipeline influence and revenue contribution.
Responsibilities
- Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6sense, Revic).
- Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts from awareness through pipeline.
- Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges.
- Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline within target verticals.
- Own program strategy for the Commercial segment across new logo and expansion pipeline, designing the right mix of roundtables, conferences, webinars, and VIP dinners for the sales motion.
- Serve as the day-to-day marketing partner to Sales and BDR leadership, enabling teams on campaign context and follow-up cadences and leading regular pipeline attribution reviews.
- Plan and execute a regional event calendar, including owned events, third-party trade shows, executive roundtables, roadshows, and virtual programs directly tied to pipeline goals.
- Own pre-event account selection, post-event follow-up playbooks, and BDR enablement to maximize event ROI.
- Own the field marketing budget and define campaign KPIs across sourced pipeline, influenced pipeline, MQL-to-SQL conversion, cost-per-opportunity, and event ROI.
- Use Dreamdata for multi-touch attribution and build dashboards to present performance to marketing and sales leadership on a regular cadence.
- Optimize use of marketing automation (Pardot/HubSpot/Marketo) for segmentation, campaign automation, and reporting.
- Demonstrate efficiency with AI tools to accelerate content personalization, campaign sequencing, and performance analysis.
Requirements
- 6 to 8 years of progressive experience in field marketing or demand generation within a B2B SaaS or enterprise technology company.
- Proven hands-on ABM execution experience, having built and run 1:Few and 1:Many programs.
- Demonstrated success driving sourced and influenced pipeline, with the ability to clearly connect campaigns to revenue outcomes.
- Direct experience working with Commercial and/or Enterprise sales teams on territory planning, account selection, and campaign alignment.
- Strong proficiency in automation platforms (Pardot, HubSpot, or Marketo) and Salesforce.
- Experience with an intent data or ABM platform (6sense, Demandbase, or Revic).
- Excellent project and program management skills, capable of running multiple campaigns simultaneously without dropping details.
- Analytical and data-fluent, able to build reports, interpret attribution data, and present pipeline performance with confidence.
- Proven ability to operate independently, prioritize in a fast-moving environment, and drive programs from idea to results.
- Experience managing project timelines and reporting on performance.
Skills
- ABM strategy
- Field execution
- Campaign management
- Event planning
- Program management
- Salesforce
- Pardot
- HubSpot
- Marketo
- 6sense
- Demandbase
- Revic
- Intent data
- Data analysis
- AI tools
Experience Level
- Senior
Salary/Compensations
- $100,000 - $125,000 a year
Benefits
- Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member
- 11 paid holidays
- Two Give Back Days
- National medical plan
- Dental
- Vision
- Paid maternity leave
- Paid paternity leave
- HSA
- Flex
- Employer-sponsored short-term disability
- Long-term disability
- Discounts to volunteer plans to meet your family needs
- 401(k) with a company match
About the Company
- Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected.
Equal Opportunity
- Siteimprove is an equal opportunity employer
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.