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About the Role
At Rosental Organics, the Meta channel is growing, and you will take it to the next level. You will be responsible for our Meta strategy with a clear focus on profitable growth and new customer acquisition. You will make data-driven decisions and manage the channel independently. This role has a direct impact on our growth.
Responsibilities
- Manage and develop our Meta strategy, focusing on profitable growth and new customer acquisition.
- Derive strategic decisions based on performance and trend analyses.
- Plan, set up, execute, and optimize selected campaigns.
- Continuously monitor performance and implement push, hold, and cut decisions.
- Create reports and status updates.
- Efficiently allocate budgets and scale existing and new campaigns.
- Develop account structures and build and implement testing frameworks.
- Collaborate with visual designers to evolve content and advertising materials based on performance data.
Requirements
- Several years of demonstrable experience in performance marketing, preferably in e-commerce.
- Focus on Meta (Facebook and Instagram Ads).
- Ability to interpret data and translate media signals into effective actions.
- Balance operational depth with strategic foresight in scaling and account architecture.
- Make complex decisions independently and manage the channel autonomously.
- Fluent German (at least C1 level) and good English proficiency.
Skills
- Performance Marketing
- Meta Ads (Facebook and Instagram Ads)
- Data Analysis
- Campaign Management
- Budget Allocation
- Account Architecture
- Content Development
Location
- Hybrid
- Office in C1
Work Type
- Hybrid
- Full-time
Experience Level
- Several years of experience
Salary/Compensations
- Fixed salary plus bonus system
Benefits
- 28 days of vacation (additional days possible)
- Baden-Württemberg public holidays and Berlin Women's Day
- Hybrid work model with at least 3 days in the office per week
- Attractive bonus system
- Access to nilo.health for mental fitness and prevention
- Urban Sports Club membership
- Company pension plan subsidy
- Personal training budget
- Job bike, company car, or subsidized Deutschlandticket
- Discounted Rosental products and other discounts
- Additional benefits in our Karmaclub
About the Company
- Rosental is a team of over 60 employees focused on holistically healing skin concerns with innovative products that combine natural ingredients with modern science.
- We are innovators in the beauty world, building a brand that others look to.
- We are on a 'Road to 100 Mio.' in revenue, with every role being key.
- We operate data-driven, make fact-based decisions, and foster a high-performance culture with genuine ownership, speed, and development opportunities.