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About the Role

CFA Institute is seeking a Marketing Manager to drive prospect acquisition, brand awareness, and market growth, with a focus on the United States and Canada. This role involves developing and executing audience-led, integrated marketing campaigns to connect offerings with the right audiences and support the organization's growth ambitions.

Responsibilities

Develop and execute integrated, multi-channel marketing campaigns focused on generating qualified leads, attracting new prospects and driving measurable growth.
Lead campaign planning and execution across priority markets, particularly the US and Canada, with potential involvement in Latin American markets.
Build targeted, audience-centric campaigns informed by local market opportunities, customer insights and audience segmentation.
Manage campaigns from initial strategy and messaging through channel selection, launch, performance analysis and optimisation.
Coordinate marketing activity across paid, owned and earned channels, including digital advertising, email, social media, content, webinars and events.
Collaborate with product marketing, digital marketing, creative, analytics and regional stakeholders to deliver consistent, effective campaigns.
Monitor campaign performance against KPIs including qualified leads, prospect growth, pipeline contribution, conversion and return on marketing investment.
Use campaign data and market insights to identify opportunities, improve performance and inform future marketing investment.
Manage campaign timelines, budgets, resources and agency relationships to ensure successful delivery.

Requirements

At least 7 years of experience in market-led integrated marketing campaigns experience.
Investment/Finance industry experience
Proven experience developing and executing multi-channel marketing campaigns that generate qualified leads and deliver measurable business results.
Strong expertise in prospect acquisition and growth marketing, with clear examples of increasing audience reach, lead quality or pipeline contribution.
Demonstrable experience using customer insights, market intelligence and audience segmentation to create targeted marketing campaigns.
Strong knowledge of digital marketing channels and how to combine them effectively within integrated campaigns.
Experience managing marketing activity across complex, cross-functional organisations.
Strong analytical skills, with the ability to interpret campaign performance and translate insights into actionable improvements.
The confidence to manage campaigns independently while collaborating closely with colleagues and stakeholders across different locations.
A proactive, commercially minded approach, with the drive to identify opportunities and turn ideas into action.
A bachelor's degree in Marketing, Business, Communications or a related field.

Skills

Integrated marketing campaigns
Multi-channel campaigns
Prospect acquisition
Growth marketing
Audience segmentation
Digital marketing channels
Campaign performance analysis
Market insights
Budget management
Agency relationship management

Location

United States
Canada

Work Type

Full-time

Experience Level

7+ years of experience

Education Level

Bachelor's degree in Marketing, Business, Communications or a related field

Salary/Compensations

US - $95,600 - $127,000 per year

Benefits

Eligibility for an annual discretionary incentive bonus
12% employer contribution to a 401(k) or pension plan
Comprehensive medical benefits package
Generous time off
Competitive retirement plans
Flexible work options
Wellbeing and development programs

About the Company

CFA Institute is the global leader in investment excellence and ethics.
With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets.
Join a global organization committed to putting investors first.

Equal Opportunity

We are an Equal Opportunity Employer.
CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law.
This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal.
This is a global policy that applies to all CFA Institute employees, regardless of location.
If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to TAHelpdesk@cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.