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About the Role
Sparteo is seeking a senior sales leader to build its publisher business on the US East Coast. The role involves identifying and acquiring independent premium and mid-market publishers, convincing them to upgrade their monetization, and closing exclusive partnerships. As an early US sales leader, you will also help shape growth strategies, market positioning, and the scaling of the North American supply team.
Responsibilities
- Map the US web to find independent publishers, vertical and niche media, regional outlets, and digital-first brands that are under-monetized or poorly served.
- Activate your network to build relationships with publisher owners, founders, and revenue leaders, converting them into a qualified pipeline.
- Assess a publisher’s ad stack, traffic quality, and revenue potential to focus on high-upside accounts.
- Build and maintain a robust, predictable pipeline with rigorous forecasting against ambitious revenue targets.
- Engage CEOs, founders, CROs, and Heads of Revenue, positioning Sparteo as a strategic monetization partner.
- Translate header bidding, consent, page experience, and yield into a clear business case demonstrating revenue uplift.
- Lead negotiations on long-term agreements and work with Legal on contractual terms.
- Coordinate seamless handoffs with Account Management and Ad Operations teams to ensure quick partner results.
- Provide structured insights on US publisher needs, objections, and market specifics to leadership and Product teams.
- Understand and articulate arguments to displace managed-service and monetization players.
- Help define the US go-to-market strategy, share best practices, and contribute to structuring the North American supply business.
Requirements
- 10+ years in ad tech or digital media sales on the publisher side with a proven track record of closing and growing publisher partnerships in the US.
- Established network among US Tier 2 publishers with real decision-maker relationships.
- Experience selling exclusive or managed-service monetization solutions.
- Executive presence and negotiation skills with publisher owners and C-level executives.
- Hunter mentality with the ability to open new accounts, handle objections, and close complex deals independently.
- Based in the New York area and ready to travel to meet publishers.
- Solid understanding of programmatic mechanics including header bidding, SSPs, ad servers, yield, and consent management.
- Strong analytical mindset to build data-backed business cases.
- Experience in a fast-growing ad tech company or market launch.
- Daily use of AI tools for sales activity.
- Experience selling video monetization or CMP/consent solutions.
- Knowledge of CTV and in-app monetization trends in the US.
- Experience coaching or mentoring other sellers.
- Familiarity with tools like SimilarWeb, BuiltWith, or ad stack analyzers.
- Desire to make an impact and move things forward collectively.
- Pragmatic and analytical problem-solving skills.
- Agility in a fast-moving environment.
- Ability to listen and continuously improve.
Skills
- Ad tech sales
- Digital media sales
- Publisher partnerships
- Network activation
- Executive selling
- Negotiation
- Pipeline management
- Forecasting
- Programmatic advertising
- Header bidding
- Yield management
- Consent management
- Data analysis
- Business case development
- Market intelligence
- Competitive analysis
- Go-to-market strategy
- AI tools utilization
- Video monetization
- CTV monetization
- In-app monetization
- Sales coaching
- SimilarWeb
- BuiltWith
- Ad stack analyzers
Location
- New York area
- US East Coast
Work Type
- Work from home
- On the road
Experience Level
- 10+ years in ad tech or digital media sales
- Senior sales leader
Benefits
- Health insurance
- Pension plan
- Life insurance
About the Company
- Sparteo is an independent suite of AI-powered advertising technologies built on sustainable, sovereign infrastructure.
- Reshaping programmatic advertising to make it faster, more transparent, and more profitable.
- Building the most direct path between publishers and advertisers.
- Monetizing audiences across web, apps, and CTV.
- Data-driven tech delivers 30% higher revenues on average.
- Team of 100+ talents across 11 countries.
- Redefining the future of digital advertising.
- Expanding in North America.
- Recognized as a dynamic tech player in Europe: FT1000 ranking, The Europas award, Pixalate Ranking #1 Web SSP in France.
- Culture emphasizes action, ownership, data-obsession, teamwork, simplification, problem-solving, and transparency.
Equal Opportunity
- Sparteo believes diversity is a strength and is committed to providing equal opportunities and fostering an inclusive work environment.
- Encourages applications from all backgrounds, identities, and experiences.