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About the Role
We are looking for an experienced digital marketer to support the delivery of our Digital Media Strategy. You will be hands-on within various platforms to bring campaigns to life, comfortable using a wide range of digital channels, and keen to explore new ones. This role is ideal for someone who has been single-channel and wants to broaden their impact across multi-channel activation.
Responsibilities
- Execute all digital campaigns, managing setup across platforms (Meta, Google, Snapchat), including targeting, creative, copy, and budget planning.
- Contribute to digital strategy, providing key input on the best utilization of digital channels for wider campaigns.
- Monitor digital marketing campaigns and analyze trends to provide insights that drive strategy.
- Take ownership of multiple digital marketing channels, ensuring campaign setup, optimization, and reporting (PPC, Paid Social, Display).
- Set up and manage PPC campaigns (AdWords, Bing, Feeds, Merchant Center, Search/Shopping).
- Research and request creative assets for paid channels, using campaign performance data to inform decisions and enhance creative output.
- Identify new marketing opportunities to drive KPIs.
Requirements
- Proven track record in digital marketing, either in-house or agency side.
- Understanding of e-commerce and the digital customer purchase journey.
- Comfortable with digital tools (AdWords, Meta Ads) and eager to learn new ones.
- Skills and experience in creative content writing.
- Ability to effectively prioritize workload and collaborate with various stakeholders.
- Considerable experience in a previous Digital Marketing role.
- Confident in presenting new ideas and challenging the status quo to business owners.
Skills
- Paid Social
- Paid Search
- Programmatic
- PPC
- Display
- AdWords
- Bing
- Feeds
- Merchant Center
- Search/Shopping
- Meta Ads
- Creative content writing
Location
- Europe
Work Type
- Full-time
Experience Level
- Associate
Benefits
- 25 holidays per year + bank holidays & holiday trading options
- Pension (up to 8% employer contribution) & income protection
- Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
- 26 weeks paid parental leave for eligible primary caregivers
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- Life assurance & charitable giving
About the Company
- Brewing the world’s most loved beers and building brands consumers love.
- Portfolio includes iconic brands like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck’s, and Leffe.
- PerfectDraft offers the ultimate home beer experience with over 40 beers available.
- PerfectDraft is at the forefront of e-commerce, technology, and brewing, with a strategy focused on launching and growing the brand via Direct-to-Consumer eCommerce stores in Europe.
- Pioneering and sustainable returns loop from breweries to consumers and back again.
- We recruit for mindset, ambition, cultural fit, and growth opportunities.
- Proud to be part of something bigger than ourselves and passionate about building upon our company’s long legacy.
- Believe in collaboration and candor, resulting in a dynamic culture with open communication.
- Proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
- People grow at the pace of their talent, with opportunities to learn, expand perspectives, and unlock career growth.