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About the Role
As a Digital PR Strategist, you will be responsible for developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity. You will build strong client relationships, understand commercial aspects of agency profitability, and manage client budgets. A minimum of three years of PR agency experience, with digital and traditional PR, SEO, and social media knowledge is required.
Responsibilities
- Onboard clients into PR, making budget and KPI recommendations and roadmap creation
- Manage the client accounts plan for campaign and reactive PR services
- Drive and own the performance of accounts, hitting KPIs and retaining clients
- Create detailed reports on PR performance and work externally, proving ROI to clients
- Communicate directly with clients to keep them informed, educated, and excited
- Ask questions to understand the brief and set KPIs for the PR team
- Report on PR performance internally to the Head of Digital PR
- Work to improve client performance and deliver high-quality results for brand, SEO, and PR
- Manage the workload of execs working on accounts, ensuring task completion and outreach
- Train, supervise, direct, and sign off PR execution angles and releases, providing feedback to execs
- Assemble account teams to ideate, design, develop, and deliver campaigns
- Own campaign ideation and brainstorming, collaborating with the creative team
- Own reactive PR ideation and strategy, providing creative ideas to land clients into current news moments
- Identify opportunities to deliver beyond link targets or find new hooks
- Support execs in turning around struggling campaigns
- Work on new business for the agency and run pitches to drive revenue
- Drive agency culture through daily work and team engagement
- Support PR account supervisors and strategists in training junior team members
- Contribute to creating and improving operational processes within the PR team
- Line manage junior team members where required
- Contribute to agency and campaign marketing
Requirements
- Minimum of three years' experience in PR agency side
- Experience in digital and traditional PR
- Good understanding of SEO and social media platform operations
- Great media contacts
- Willingness to sell in stories
- Ability to develop and run data-first (search-first) ideas using audience, data, and relevant topics
- Ability to create creative cross-channel campaigns
- Experience writing press releases
- Experience leading strategy on media lists and creating detailed outreach approaches
- Understanding of what stories and content the press like to cover
- Awareness of competitor link-building and media placement strategies
Skills
- Account Management
- Campaign Management
- Client Relationship Management
- Budget Management
- KPI Recommendation
- Roadmap Creation
- Performance Reporting
- Client Communication
- Team Management
- Media Relations
- Industry Analysis
- Trend Analysis
- Thought Leadership
- Data-First Campaign Development
- Cross-Channel Campaign Strategy
- Press Release Writing
- Media List Strategy
- Outreach Strategy
- New Business Development
- Pitching
- Agency Culture Development
- Process Improvement
- Line Management
Location
- Work from anywhere for up to one month a year
Work Type
- Flexible working
- Hybrid working
Experience Level
- Minimum of three years' experience in PR agency side
Salary/Compensations
- $70,000 – $75,000
Benefits
- Generous holiday allowance + public holidays
- Holiday loyalty scheme
- Work from anywhere for up to one month a year
- Your birthday off
- Christmas and New Year office shutdown
- Access to private medical
- Enhanced maternity and paternity leave
- Flexible and hybrid working
- Bucket list scheme — one life experience on us
About the Company
- Rise At Seven celebrates diversity and is committed to creating an inclusive environment for all employees.
Equal Opportunity
- We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.