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About the Role
Marketing & Growth are key drivers of our business. You will be responsible for communication with prospects and existing customers across all lifecycle stages, ensuring ideas quickly turn into measurable results. We are looking for someone who takes responsibility, makes bold decisions, and scales our Recurring Revenue (ARR) with high execution speed. You will work data-driven, pragmatically, and with a clear focus on impact, actively shaping our Growth Marketing.
Responsibilities
- Develop, implement, and optimize CRM strategies for customer retention, new customer acquisition, and revenue growth.
- Plan and execute campaigns (existing and new customers) including technical setup (tracking, automation) across all channels (email, WhatsApp, others).
- Map, maintain, and optimize all touchpoints in the customer journey.
- Utilize data analysis for personalized campaigns, conduct A/B tests, and monitor relevant KPIs.
- Optimize performance along the B2B funnel in close coordination with the Sales team, ensuring a smooth MQL-to-SQL handover.
- Conceptualize and build automated drip & nurturing campaigns to guide leads through the decision funnel.
- Develop targeted email & in-app initiatives based on user signals to fully exploit upsell and cross-sell potential of existing customers (Expansion ARR).
- Define, analyze, and monitor relevant KPIs (CLV, CAC, Retention, CTR, ...) and perform predictive modeling for performance monitoring.
Requirements
- Minimum 4-5+ years of experience in B2B SaaS or cloud software marketing (ideally at Senior or Lead level) with proven success in lead generation and email/lifecycle marketing.
- Proficient in using common B2B marketing tools (e.g., HubSpot, ActiveCampaign, Salesforce Marketing Cloud, Brevo, etc.) and CRM systems.
- Deep understanding of CRM systems (Pipedrive), lead routing, and MQL-to-SQL processes.
- Data-driven mindset and confident handling of tracking and SaaS KPIs (CAC, CLV, Pipeline Value).
- Aptitude for B2B messaging, landing page optimization (Webflow, Unbounce), and A/B testing.
- Very good German (C1+) and good English language skills.
Skills
- CRM Marketing Strategy
- Campaign Management
- Customer Journey Optimization
- Segmentation & Personalization
- A/B Testing
- Funnel Optimization
- Sales Alignment
- Email Automation
- Nurturing Campaigns
- Upselling Initiatives
- KPI Analysis
- Predictive Modeling
- Marketing Automation Tools
- CRM Systems
- Data Analysis
- Copywriting
- CRO
- Webflow
- Unbounce
Location
- Berlin
- Remote
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- Lead
Benefits
- Hybrid work model
- Professional development opportunities
- Regular feedback
- Open communication
- Language courses (German & English)
- Access to ETERNO Spaces for medical appointments & health check-ups
- JobRad leasing (tax-subsidized)
- Competitive salary
- Company pension plan with 20% subsidy
- Monthly budget for benefits (e.g., Urban Sports Club, vouchers, public transport)
- Attractive corporate benefits
- Refer-a-friend bonus
- Team events (Monthly All-Hands, Team Offsites)
About the Company
- We are ETERNO, aiming to revolutionize the healthcare industry with bold, hands-on solutions.
- We foster an ambitious team environment that challenges and supports growth.
- We celebrate successes together and push each other as a team.
Equal Opportunity
- We promote equal opportunity and diversity, striving to create a diverse and inclusive environment for everyone.
- We reject all forms of discrimination based on ethnicity, color, disability, religion, marital status, age, national origin, ancestry, health status, pregnancy, gender, sexual orientation, gender identity, or other personal characteristics.
- We offer support for any necessary adjustments in the application process.