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About the Role
Lead local oncology brand marketing strategy and execution for commercialized indications and future launches in Japan, collaborating with cross-functional and cross-regional teams. This role supports a fast-growing, science-driven organization making a meaningful difference to patients worldwide.
Responsibilities
- Lead local oncology brand strategy and provide input to global brand plans.
- Drive the brand planning process, analysing competition and identifying promotional opportunities.
- Partner with Medical Affairs to create and agree an aligned brand strategy.
- Deliver external collaborator engagement plans, including national congresses and HCP meetings.
- Manage the local promotional budget and spend against approved limits.
- Develop customer-focused, differentiated messages for key target audiences.
- Collaborate with the Sales Team on Field Plans of Action and communications.
- Uphold the highest ethical and compliance standards in every action.
Requirements
- Bachelor's degree, with preference for a science background.
- 5+ years of biotech or pharmaceutical brand marketing experience.
- Working knowledge of local healthcare compliance codes and promotional regulations.
- Expertise managing advertising agencies and suppliers, and developing annual budgets.
- Excellent planning, prioritization, communication and presentation skills.
- Written and spoken English language skills.
- Oncology marketing experience preferred; product launch experience a plus.
Skills
- Brand Marketing
- Marketing Strategy
- Market Analysis
- Promotional Planning
- Budget Management
- Agency Management
- Communication
- Presentation
- English Language Skills
Location
- Japan
Work Type
- Hybrid
Experience Level
- 5+ years
Education Level
- Bachelor's degree
Benefits
- Annual bonuses or other incentive plans
- Equity awards
- Pension or retirement benefits
- 401(k) company match
- Health and wellness programs
- Fitness centers
- Insurance benefits (e.g. medical, dental, vision, life and disability)
- Paid time off
- Family support benefits
About the Company
- Regeneron uses science and innovation to develop life-changing medicines for people with serious diseases.
- We are committed to building a workplace with an inclusive culture.
Equal Opportunity
- Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law.
- Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.