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About the Role
We are seeking a hands-on MarTech Marketing Manager to own the technology behind our marketing efforts, focusing on improving customer journeys, campaign performance, and the connection between marketing activity and commercial outcomes.
Responsibilities
- Own our MarTech stack
- Manage and optimise HubSpot, Salesforce and LinkedIn, improving workflows between marketing and sales
- Build meaningful dashboards across website performance, campaigns, leads, pipeline contribution and marketing ROI
- Improve segmentation, automation, lead management and data quality to deliver more relevant, personalised experiences
- Execute and optimise multi-channel campaigns from planning through to performance reporting
- Work across GA4, Google Search Console, Google Tag Manager and Microsoft Clarity to understand customer behaviour and improve conversion
- Build targeted audiences and retargeting programs aligned to priority accounts
- Explore emerging MarTech, AI and generative AI tools, including how we strengthen our visibility across traditional and AI-powered search
- Partner with internal specialists to create thought leadership and campaigns that connect with technical audiences
Requirements
- B2B marketing experience, ideally within technology, cloud or professional services
- Hands-on experience with HubSpot, Salesforce or similar CRM/automation platforms
- Experience delivering multi-channel campaigns end-to-end
- Working knowledge of GA4, paid media and digital performance
- Strong analytical skills and the ability to turn insights into clear actions
- Great stakeholder management and cross-functional collaboration skills
- A curious mindset and genuine interest in MarTech, automation and AI
- Experience with account-based marketing, partner co-marketing would be a bonus
Skills
- HubSpot
- Salesforce
- GA4
- Google Search Console
- Google Tag Manager
- Microsoft Clarity
- MarTech
- AI
- Generative AI
- Automation
- Data Analysis
- Stakeholder Management
- Cross-functional Collaboration
Location
- Sydney
- Melbourne
Work Type
- 12-month fixed-term
- Individual contributor
Benefits
- Flexibility and autonomy
- Continuous learning and development opportunities (Craft 180 Program)
- Salary packaging
- Purchased leave
- Novated leasing options
- Health & Wellbeing Programmes (mental, physical, emotional, financial)
- Regular social activities
- Reward & recognition programmes
- Opportunity to work on diverse projects
About the Company
- Versent is a diverse team of motivated humans who think outside the box and strive to deliver what others might consider impossible.
- We care about our people and focus on cultivating a culture of learning, collaboration, and growth.
- We provide our teams with the space, trust, and support to deliver the best work of their careers.
- Our culture places a high value on continual feedback, excellence, and invention anchored in customer success.
Equal Opportunity
- At Versent, we don't adhere to a one-size-fits-all hiring strategy. We understand that you might not fulfill all the criteria for this position. Our celebration of diverse perspectives isn't just a value, it's a way to gain an edge.
- If you believe this opportunity is where you can thrive, don't be shy and apply!
- If you require any accommodations throughout the interview process, please get in touch with us by emailing careers@versent.com.au.