Assistant Brand Manager, Marketing at Blue Nile | NY, US | Rezi

Assistant Brand Manager, Marketing at Blue Nile

Assistant Brand Manager, Marketing

Blue Nile · NY, US

2 weeks ago

Assistant Brand Manager, Marketing

Blue Nile · NY, US

20 days ago
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About the Role

The Assistant Brand Manager, Marketing – Blue Nile will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.

Responsibilities

  • Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
  • Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
  • Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
  • Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
  • Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
  • Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
  • Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
  • Ensure brand guidelines and messaging are maintained across all marketing channels.

Requirements

  • 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
  • Experience working with creative teams, content development, and multichannel marketing execution.
  • Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
  • Strong communication, project management, and cross-functional collaboration skills.
  • Blue Nile will not sponsor a new applicant for employment authorization for this position.

Skills

  • Digital marketing
  • Social media
  • Influencer strategy
  • PR
  • Brand storytelling
  • Brand messaging
  • Market research
  • Competitive analysis
  • Campaign performance monitoring
  • Brand health metrics
  • Brand partnerships
  • Brand collaborations
  • Brand guidelines

Experience Level

  • 4+ years

Education Level

  • Bachelor's degree in Marketing, Communications, or related field.

Salary/Compensations

  • $115,000-130,000

Benefits

  • Healthcare
  • Paid time off
  • Retirement planning
  • Opportunities for career advancement
  • Medical, Dental, Vision and Prescription Insurance
  • 401(k) Retirement Plan with company match
  • Flexible spending account
  • Health savings account
  • Tuition Reimbursement
  • Employee discount
  • Parental leave
  • Life insurance
  • Paid Time Off (PTO)

About the Company

  • Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry.
  • Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.