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About the Role
Accenture Song is seeking a Performance Analyst to join their Media team in Melbourne. This role involves transforming campaign data into actionable insights, focusing on reporting, measurement, attribution, and analytics across various digital channels. The analyst will gain exposure to AI-assisted analytics and advanced measurement techniques.
Responsibilities
- Build, maintain, and improve performance reporting across paid search, paid social, programmatic, and app channels.
- Develop client-facing reports and dashboards connected to live data sources.
- Analyze campaign performance to identify trends, opportunities, and optimization signals.
- Monitor campaign delivery, pacing, and performance anomalies.
- Prepare weekly, monthly, and quarterly performance reporting and insights.
- Support measurement and tracking quality across GA4, pixels, CAPI, app measurement SDKs, UTM parameters, and tag management.
- Conduct data audits to identify tracking gaps, measurement discrepancies, and attribution issues.
- Prepare and clean performance data for media mix modeling and other measurement activities.
- Support audience analysis, keyword research, creative performance evaluation, and A/B testing.
- Conduct competitive analysis using tools such as SimilarWeb, SEMRush, and AdClarity.
- Develop performance benchmarks and KPI frameworks using campaign and industry data.
- Use AI-assisted tools to support data processing, anomaly detection, trend identification, and reporting automation.
- Contribute insights to team discussions, optimization briefs, and client reporting.
Requirements
- 1-3 years of experience in performance marketing analytics, digital analytics, media analytics, or a related area.
- Strong analytical skills and the ability to translate data into clear, actionable insights.
- Advanced Excel or Google Sheets capability, including XLOOKUP, INDEX/MATCH, Power Query, and pivot tables.
- Hands-on exposure to Google Ads and Meta Ads Manager.
- Working knowledge of GA4, including basic exploration and custom reporting.
- Understanding of digital performance metrics such as CPC, CPA, ROAS, CTR, conversion rate, impression share, and quality score.
- Exposure to tracking implementation, tag management, and UTM parameter management.
- Experience producing performance reports or dashboards.
- Exposure to competitive intelligence tools such as SimilarWeb, SEMRush, or AdClarity, or a strong interest in learning them.
- Strong attention to detail and a commitment to data quality.
- Curiosity about AI, automation, and how technology is changing performance analytics.
Skills
- Performance reporting
- Measurement
- Attribution
- Analytics
- Paid search
- Paid social
- Programmatic
- App channels
- AI-assisted analytics
- Automation
- Advanced measurement
- Client-facing reports
- Dashboards
- Data sources
- Campaign performance analysis
- Optimization signals
- Campaign delivery monitoring
- Pacing monitoring
- Performance anomaly detection
- GA4
- Pixels
- CAPI
- App measurement SDKs
- UTM parameters
- Tag management
- Data audits
- Tracking gaps
- Measurement discrepancies
- Attribution issues
- Media mix modeling
- Audience analysis
- Keyword research
- Creative performance evaluation
- A/B testing
- Competitive analysis
- SimilarWeb
- SEMRush
- AdClarity
- Performance benchmarks
- KPI frameworks
- AI tools
- Data processing
- Trend identification
- Reporting automation
- Team discussions
- Optimization briefs
- Client reporting
- Excel
- Google Sheets
- XLOOKUP
- INDEX/MATCH
- Power Query
- Pivot tables
- Google Ads
- Meta Ads Manager
- Digital performance metrics
- CPC
- CPA
- ROAS
- CTR
- Conversion rate
- Impression share
- Quality score
- Tracking implementation
- UTM parameter management
Location
- Melbourne
Work Type
- Full-time
Experience Level
- 1-3 years
About the Company
- Accenture Song brings together creativity, data, and technology to reimagine how media delivers growth, effectiveness, and innovation.
- Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services—creating tangible value at speed and scale.
- We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
- Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships.
- We combine our strength in technology and leadership in cloud, data, and AI with unmatched industry experience, functional expertise, and global delivery capability.
- Our broad range of services, solutions, and assets across Strategy & Consulting, Technology, Operations, Industry X, and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
- We measure our success by the 360° value we create for our clients, each other, our shareholders, partners, and communities.
- Visit us at www.accenture.com
Equal Opportunity
- At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.
- As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives, and different lived experiences.
- These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations, and insights which are essential to drive the innovation needed to reinvent, and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry.
- We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle.
- All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion, or sexual orientation and we do not tolerate discrimination.
- If you require adjustments to the recruitment process or have a preferred communication method, please email exectalent@accenture.com and cite the relevant Job Number, or contact us on +61 2 9005 5000.
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