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About the Role

The Performance Group Director leads the performance marketing strategy, architecture, and innovation agenda across multiple channels, including paid search, paid social, programmatic, CTV, app acquisition, CRM-led activation, and emerging channels. This senior leadership role requires strategic judgment, deep technical credibility, and the ability to guide specialists across all biddable channels, leveraging Accenture's broader data and technology capabilities.

Responsibilities

Own the performance marketing vision and roadmap, including channel strategy, measurement, testing, AI adoption, and capability development.
Connect brand and performance activity across the customer journey.
Define KPI hierarchies, attribution frameworks, commercial success measures, and budget-allocation principles.
Set standards across paid search, social, programmatic, CTV/BVOD, app acquisition, and partner channels.
Govern bidding, audience, creative rotation, testing, and optimisation practices.
Lead privacy-safe measurement across GA4, CAPI, server-side tagging, clean rooms, incrementality testing, MMM inputs, and offline-to-online attribution.
Translate complex performance data into clear commercial advice for senior marketing leaders.
Lead adoption of AI-assisted optimisation, automation, and agent-enabled workflows.
Govern the performance technology stack and lead platform betas and innovation pilots.
Lead and develop Performance Directors and Managers, building a culture of analytical rigour, testing, healthy challenge, and continuous improvement.
Manage capability development, workload, wellbeing, and the transition to AI-augmented ways of working.
Act as the senior performance authority for clients, leading QBRs, annual reviews, and capability roadmaps.
Identify growth opportunities across channels, audiences, technology, and commercial triggers, and turn them into strong proposals.
Shape Accenture Song’s performance marketing point of view through thought leadership, benchmarking, and industry participation.
Support new business and organic growth with performance strategy and commercial expertise.
Partner with media, strategy, data, and technology leaders to ensure compliant, privacy-safe, and integrated delivery.

Requirements

10-15 years of experience in performance marketing.
3-5 years in a Director-level leadership role.
Enterprise-scale leadership across paid search, paid social, programmatic, app acquisition, and CRM-led activation.
Experience within a high-investment category such as retail, financial services, telecommunications, automotive, or health.
A track record of building high-performing teams and connecting media investment to acquisition, retention, and commercial growth.
Clear and credible communication with senior clients, combined with strong performance storytelling skills.

Skills

Google Ads
Meta Ads Manager
DV360
The Trade Desk
TikTok Ads
Apple Search Ads
Measurement architecture
Attribution
Experimentation
CAPI
GA4
Server-side tagging
Clean rooms
MMM data preparation
DSPs
CDPs
Analytics
AI-assisted optimisation tools

Location

Sydney

Work Type

Full-time

Experience Level

Director

About the Company

Accenture Song brings together creativity, data, and technology to improve how media drives growth.
Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services—creating tangible value at speed and scale.
We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships.
We combine our strength in technology and leadership in cloud, data, and AI with unmatched industry experience, functional expertise, and global delivery capability.
Our broad range of services, solutions, and assets across Strategy & Consulting, Technology, Operations, Industry X, and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
We measure our success by the 360° value we create for our clients, each other, our shareholders, partners, and communities.
Visit us at www.accenture.com

Equal Opportunity

At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.
As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives, and different lived experiences.
These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations, and insights which are essential to drive the innovation needed to reinvent, and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry.
We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle.
All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion, or sexual orientation and we do not tolerate discrimination.
If you require adjustments to the recruitment process or have a preferred communication method, please email exectalent@accenture.com and cite the relevant Job Number, or contact us on +61 2 9005 5000.
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