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About the Role

We’re looking for an experienced Planning Director to lead and develop media planning as a distinct craft within our agency. You’ll play a central role in connecting strategy, planning and investment, ensuring strategic recommendations are translated into clear, ambitious and brilliantly executed media plans. This is an opportunity to help define what modern media planning should look like, combining the science of effectiveness and scenario planning with creativity, technology and AI.

Responsibilities

Lead and develop media planning as a distinct craft within the agency.
Connect strategy, planning, and investment to ensure strategic recommendations are translated into media plans.
Bring an ecosystem mindset, understanding the role and interconnection of every customer touchpoint.
Build plans that reflect complexity with clarity.
Shape the agency’s planning capability in collaboration with strategy.
Develop distinctive tools and workflows.
Build strong publisher relationships.
Attract exceptional talent.
Raise the profile of Accenture Song’s planning work across the industry.
Identify and implement how planning integrates into Accenture Song’s tools and systems.
Create bespoke capabilities and workflows that accelerate outputs and time to market.
Actively embrace AI and cutting-edge media opportunities to sharpen and accelerate the work.

Requirements

Proven planning leadership with a track record of delivering ambitious, award-recognised work.
Deep expertise in marketing effectiveness theory, with the ability to advise clients on when to adhere to and when to deviate from it to maximise outcomes.
Ecosystem thinking: a cohesive understanding of the role and interconnection of every client touchpoint, and the ability to build plans that reflect and optimise the whole.
Command of the science of media planning, with the ability to build, run and quality-assure scenario planning with rigour and confidence.
Strong publisher relationships built on genuine creative and strategic collaboration.
Ambition to develop deep relationships with strategic and creative teams across media companies.
An industry voice: a clear point of view, a desire to be recognised for the work, and a commitment to attracting and nurturing the next generation of planning talent.
Come ready to talk about expectations, what resonates, where you would push us, and what you would build.

Skills

Media planning
Strategy
Investment
Ecosystem mindset
Scenario planning
AI
Creative collaboration
Talent attraction and nurturing

Location

Sydney

Work Type

Full-time

Experience Level

8-10 years of media planning experience within a top-tier agency environment.
At least 2-3 years operating at a senior planning manager or group head level.
Demonstrated experience leading or building a planning function, not simply performing within one.
A proven track record of award-recognised work across a range of clients and categories.

About the Company

Accenture Song is a media agency where creativity meets intelligence, powered by technology and humanity.
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Equal Opportunity

At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.
As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives and different lived experiences.
These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations and insights which are essential to drive the innovation needed to reinvent, and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry.
We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle.
All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination.
If you require adjustments to the recruitment process or have a preferred communication method, please email exectalent@accenture.com and cite the relevant Job Number, or contact us on +61 2 9005 5000.