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About the Role
Accenture Song is seeking an experienced Account Director to lead a major client partnership. This role involves managing the senior day-to-day client relationship, integrating strategy, planning, investment, activation, performance, and data to ensure exceptional delivery and drive growth, effectiveness, and innovation.
Responsibilities
- Own the senior day-to-day client relationship, building trust through strong advice, reliable delivery and a deep understanding of the client’s business.
- Understand the business challenge, audience, category and commercial context to translate it into a clear media challenge.
- Lead client presentations, planning sessions, campaign reviews and senior stakeholder conversations.
- Act as a trusted media partner who can simplify complexity, challenge constructively and provide a clear recommendation.
- Lead the overall media response, connecting strategy, planning, investment, activation, performance, data and specialist capabilities around a clear direction.
- Apply strong media judgement across channels, knowing what great work looks like and challenging teams when needed.
- Ensure strategy carries through into planning, investment and activation.
- Turn reporting into a point of view, helping clients understand what happened, why it matters, what was learned and what should happen next.
- Stay close to campaign delivery and act early when timelines, budgets, workstreams or relationships begin to move off track.
- Establish clear ways of working across client and agency teams, ensuring responsibilities, decisions, deadlines and escalation paths are understood.
- Maintain commercial discipline across scope, fees, resourcing and forecasts.
- Identify potential scope creep early and work with the appropriate stakeholders to manage it.
- Identify opportunities to bring additional Accenture Song capabilities into the client relationship where they can solve unmet needs or create greater value.
- Provide clear direction across multidisciplinary teams and competing priorities.
- Coach and develop team members, creating opportunities for people to build capability and take greater ownership.
- Create an environment of accountability, collaboration and high-quality delivery.
- Bring together specialists from across media, performance, data, technology and strategy to deliver connected client outcomes.
Requirements
- Strong experience within a media agency environment across account leadership, communications planning or integrated media.
- Experience leading complex client accounts and managing senior client relationships.
- A strong understanding of how strategy, planning, investment, activation, performance and measurement work together across digital and offline media.
- The confidence to advise and constructively challenge senior stakeholders.
- The ability to turn complex or ambiguous business challenges into clear media problems and actionable recommendations.
- Excellent presentation and storytelling skills.
- Strong commercial capability, including experience managing scope, fees, resourcing and delivery.
- The ability to lead multidisciplinary teams and create clarity across multiple priorities.
- Experience coaching and developing media talent.
- Curiosity, accountability and a genuine desire to make both the work and the team better.
Skills
- Media judgement
- Commercial awareness
- Client relationship management
- Media strategy
- Media planning
- Media investment
- Media activation
- Performance analysis
- Data analysis
- Presentation skills
- Storytelling
- Team leadership
- Coaching
- Commercial discipline
- Scope management
- Resourcing
- Forecasting
Location
- Sydney
Work Type
- Full-time
Experience Level
- Experienced
About the Company
- Accenture Song believes the future belongs to those who reinvent it, bringing together creativity, data and technology to reimagine media for client growth, effectiveness and innovation.
- Accenture is a leading global professional services company helping businesses, governments and organizations build their digital core, optimize operations, accelerate revenue growth and enhance citizen services.
- Accenture is a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
- Accenture combines its strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
- Accenture's broad range of services include Strategy & Consulting, Technology, Operations, Industry X and Song.
- Accenture fosters a culture of shared success and commitment to creating 360° value.
Equal Opportunity
- At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.
- As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives and different lived experiences.
- We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle.
- All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination.