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About the Role
Accenture Song is building a new-world media practice that combines technology, strategic intelligence, and creativity to drive client growth. This role will lead the strategic vision and capability of this media practice, shaping industry-defining work and developing new approaches to media planning.
Responsibilities
- Set the strategic vision and standards for the media strategy and planning function.
- Lead ambitious strategic thinking that translates into distinctive, effective work in market.
- Partner with senior clients to understand their most important business, brand and marketing challenges.
- Build trusted executive relationships, becoming a strategic advisor beyond formal briefs and campaign cycles.
- Apply marketing-effectiveness principles to help clients make stronger investment decisions.
- Connect brand, media, culture, customer behaviour, data and technology into clear strategic narratives.
- Lead the development of integrated media strategies across major client accounts and new business opportunities.
- Create new tools, methods and planning approaches as the media practice continues to grow.
- Explore how applied AI can improve the quality, depth and speed of strategic thinking.
- Stay close to emerging platforms, formats, technologies and audience behaviours, applying sound judgement rather than following every trend.
- Build, coach and develop a high-performing strategy team.
- Raise the quality of strategic thinking across the broader agency through mentoring, collaboration and capability development.
- Work closely with creative, media, data, technology and consulting specialists across Accenture Song.
- Represent the practice through senior client engagement, industry participation and thought leadership.
Requirements
- Established strategy leader with a record of producing outstanding work, building trusted client relationships and developing high-performing teams.
- Extensive experience in media strategy, communications planning, brand strategy or a related strategic leadership role.
- A strong portfolio of strategic work that has reached the market and delivered meaningful impact.
- Deep knowledge of marketing effectiveness and the evidence underpinning how brands grow.
- Familiarity with measurement approaches such as econometric modelling, incrementality testing and attribution.
- Experience working with major brands in high-investment consumer categories such as financial services, telecommunications, retail, automotive or health.
- Strong relationships with senior client stakeholders who value your judgement and seek your advice.
- Experience leading and developing a strategy or planning function, rather than operating solely as a senior individual contributor.
- A clear and informed perspective on media, brands, culture, customer behaviour and the broader industry.
- The ability to turn complex information into compelling strategic stories and practical opportunities.
- A builder’s mindset, with experience creating new strategic tools, products, methods or capabilities.
- A progressive view of how AI can strengthen strategic thinking and ways of working.
- High standards, intellectual curiosity and a willingness to get into the detail to improve the work.
- A collaborative, low-ego leadership style.
Skills
- Media strategy
- Communications planning
- Brand strategy
- Strategic leadership
- Marketing effectiveness
- Measurement approaches
- Econometric modelling
- Incrementality testing
- Attribution
- Client relationship management
- Team leadership
- AI application in strategy
- Strategic storytelling
- Tool and method development
Location
- Sydney
Work Type
- Full-time
Experience Level
- Senior leadership
About the Company
- Accenture Song combines the resources and reach of Accenture with the energy and freedom of a media practice that is still shaping its future.
- Creativity meets intelligence, powered by technology and humanity in equal measure.
- Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
- We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
- We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
- Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
- We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Equal Opportunity
- At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.
- As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives and different lived experiences.
- These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations and insights which are essential to drive the innovation needed to reinvent, and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry.
- We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle.
- All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination.
- If you require adjustments to the recruitment process or have a preferred communication method, please email exectalent@accenture.com and cite the relevant Job Number, or contact us on +61 2 9005 5000.