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About the Role

As the first Vice President, Digital Experience & Growth, you will own the digital growth engine end-to-end, including the website, search, performance marketing, lifecycle, and data. This strategic and hands-on role directly impacts revenue and offers the opportunity to shape the technology behind travel experiences.

Responsibilities

Own the vision, governance, and performance of Goway’s web properties and portals, leading CRO, UX, merchandising, and customer-journey improvements.
Shape strategy across paid, organic search, referral, and emerging channels, tying investment to revenue, profitability, lead quality, and long-term customer value.
Build lifecycle strategy for Direct travelers and Trade partners, including journeys, nurture programs, re-engagement flows, advisor communications, personalization, loyalty, retention, and referral.
Build reporting that links marketing activity and website performance to business results, and partner with Technology on segmentation, audience strategy, lead-quality analysis, and customer data strategy.

Requirements

15+ years of progressive leadership in digital marketing, digital product, e-commerce, lifecycle, growth, CRM, analytics, or customer experience.
A track record of leading digital transformation or growth initiatives that moved the numbers.
Hands-on strength in website optimization, SEO, acquisition, conversion, personalization, and retention.
Deep fluency in CRM, journey orchestration, marketing automation, analytics, and martech, with the ability to lead across Marketing, Technology, Sales, and Operations.

Location

Toronto

Work Type

Full time

Experience Level

15+ years of progressive leadership

Salary/Compensations

Competitive salary accompanied by performance incentives

Benefits

Paid personal days
Birthday off each year
RRSP contributions matching
Comprehensive medical, dental, and vision coverage
Continuous learning and industry-leading training
Exclusive perks and discounts on worldwide getaways

About the Company

Goway Travel was founded in Toronto in 1970 by Bruce Hodge.
The company has established itself as a global influence with offices in Toronto, Vancouver, Los Angeles, Sydney, and Manila.
Goway is an industry-leading, global travel company with over 800 employees.
The team of experts utilizes cutting-edge technology to tailor-make 4 and 5-star travel experiences in over 100 countries.
Goway is a family of dreamers and doers, inspired by the founder’s journey.
Founded in Toronto in 1970 by Australian economist Bruce Hodge, Goway has evolved from a one-person dream into a family-owned global leader in tailor-made travel.
With headquarters in Toronto and hubs in Vancouver, Los Angeles, Sydney, and Manila, the team of over 700 talented employees designs travel experiences in more than 115 countries across all seven continents.
The company is united by a passion for travel and is committed to supporting diversity, equity, inclusion, and sustainable tourism that enriches local communities.
They operate as one forward-thinking team, transforming wanderlust into life-changing adventures.

Equal Opportunity

Goway is an equal-opportunity employer.
We celebrate differences and are committed to fostering an inclusive workplace for everyone.
We appreciate every applicant’s interest.
Goway Travel Ltd will retain applications, notifications, and records related to this posting for three years, reflecting our commitment to fair and equitable hiring practices.