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About the Role
As Head of Web, you will own the website as a growth channel, responsible for how it is found, how it converts, and how it directs users to the app and CRM. You will lead a team of two within the AI-first marketing function, reporting to the SVP Marketing. This senior role combines team leadership with hands-on work and ownership of key performance metrics.
Responsibilities
- Setting the website strategy and roadmap, and owning the targets behind it: organic traffic, sign-ups and cost per acquired member
- Leading and developing a team of two, setting clear priorities and helping them grow their craft
- Leading SEO and GEO, so Chip ranks in Google and is cited accurately in ChatGPT, Gemini, Perplexity and Claude
- Running a continuous conversion programme across landing pages, product pages and sign-up journeys, with a clear test backlog and honest readouts
- Keeping the site fast, accessible and technically sound, from Core Web Vitals and structured data to analytics and tagging
- Building web-powered CRM: data capture, identity and event flows from the site into Braze, so the path from first visit to first deposit is joined up
- Partnering with paid growth on landing pages and attribution, and with Brand to keep every page premium and on message
- Working with Compliance so financial promotions on the site are approved quickly, and shaping a process that keeps pace with a high testing cadence
- Using AI tooling to ship more pages, more tests and better content with a lean team
Requirements
- A track record leading web, SEO or growth for a consumer digital business, with results you can point to
- Experience managing and developing people, or a strong appetite to step up into it
- Strong SEO knowledge, technical and content, plus a considered point of view on GEO and where search is heading
- Hands-on CRO experience: designing, running and analysing experiments at pace
- Growth marketing instincts, with fluency in funnels, attribution, CAC and LTV
- Experience connecting web to CRM, ideally with Braze or a similar platform
- Comfort with data in GA4, BigQuery, Looker or similar (SQL is a bonus)
- The ability to make a clear case and bring Product, Engineering and Compliance with you
Skills
- SEO
- GEO
- CRO
- Growth Marketing
- CRM integration
- GA4
- BigQuery
- Looker
- SQL
- Webflow expertise
Location
- UK
Work Type
- Flexible working arrangements
Experience Level
- Senior role
Salary/Compensations
- £65,000 per annum
Benefits
- Discretionary Performance-Related Annual Bonus
- Workplace pension scheme (contributing 5% on earnings up to £50,000)
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free ChipX subscription for UK-based employees
- 28 days holiday plus bank holidays, plus the days between Christmas and New Year
- Annual training budget for courses, workshops, or conferences
- £30 per month Chip Fitness Benefit
- Company laptop
About the Company
- Chip's mission is to make your life wealthy.
- We're building the wealth super app of the future. An app to build your long-term wealth across savings, investments and pensions.
- We use technology to break down barriers so users can invest like the ultra-wealthy, giving them one simple place to manage, grow and protect their wealth.
- The Sunday Times listed Chip as the 6th fastest growing tech company in Britain… and we're not slowing down.
- Chip serves over 400,000 active customers and looks after over £6billion in assets.
- Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs.
- Chip is one of the most crowd-funded businesses in Europe, having raised over £50m from 29,000 investors, over 9 years.
- Our vision is to be the most personal digital wealth manager in the UK.
- Chip has a creative and diverse team of 180, from all different backgrounds and industries.
- We’re driven and passionate people, but no one takes themselves too seriously.
- Awards include Best Personal Finance App at the 2022, 2024 & 2025 British Bank Awards.
Equal Opportunity
- We are an equal-opportunity employer and value diversity.
- We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.
- We will do all that we can to help you successfully balance your work and home life.
- As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
- It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.