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About the Role
Cartier is seeking a talented Digital Media Manager to elevate our digital presence and drive performance across Australia and New Zealand. This role is based in Sydney and offers a unique opportunity to shape the digital future of an iconic luxury brand within the Richemont Group.
Responsibilities
- Develop and execute cutting-edge digital media strategies that maximize performance, ROI, and brand awareness, meticulously upholding Cartier's premium brand positioning across Australia and New Zealand.
- Oversee and manage Cartier's digital media campaigns across all online channels, leading the planning, execution, and continuous optimization of display, programmatic, paid social media, and paid search campaigns.
- Advance our Paid Search (SEM) strategy, leveraging advanced techniques and staying abreast of advancements in the search landscape to ensure market leadership and superior performance.
- Develop and optimize digital content distribution strategies to maximize reach, engagement, and impact across all relevant online platforms.
- Build and maintain a strong, collaborative partnership with our local media agency, ensuring seamless campaign implementation, ongoing optimization, and shared success.
- Conduct rigorous analysis of digital media performance, translating complex data into clear, concise, and actionable insights for continuous campaign improvement and strategic business reporting.
- Continuously monitor the evolving digital landscape, identify new opportunities, and contribute to digital innovation within the luxury sector.
- Engage extensively with internal Marketing, Communications, Client Teams, and regional/HQ Media teams to ensure integrated and impactful digital initiatives.
- Plan, allocate, and manage the digital media budget, ensuring optimal investment and maximum return on investment in alignment with strategic business objectives.
- Develop compelling presentation materials that clearly communicate campaign recaps, strategic plans, budget allocations, competitive trends, and performance reports.
Requirements
- 5-10 years of progressive experience in digital media, preferably with client-side experience in the luxury sector.
- Demonstrated proficiency across key digital marketing channels, including paid search (SEM), programmatic, display, and paid social media.
- Proficient in leveraging analytics tools (e.g., Google Looker, Google Analytics), CMS platforms, and e-commerce strategies.
- Proven ability to strategically analyze performance across all paid media channels, translate complex data into actionable insights, and effectively communicate results to diverse internal stakeholders.
- Ability to develop and execute effective digital content distribution strategies.
- Excellent written, verbal, and presentation skills in English, with a keen eye for detail and the ability to craft compelling narratives.
- Copywriting experience is a plus.
- A proactive, resourceful, and self-sufficient individual comfortable thriving in a dynamic, fast-paced team environment.
- Expert proficiency in Microsoft Office Suite (PowerPoint, Excel, Outlook) and familiarity with analytics tools such as Google Analytics, Looker Studio, Meta Business Manager, SA360, and Google Trends.
- A strong collaborator capable of building effective relationships with colleagues and agency partners, managing multiple tasks, prioritizing effectively, and delegating when appropriate.
- Exceptional ability to present complex analytical data clearly and creatively through reports and presentations, making large amounts of information easily digestible and impactful.
Skills
- Digital Media Strategy
- Digital Media Campaigns
- Paid Search (SEM)
- Programmatic Advertising
- Display Advertising
- Paid Social Media
- Content Distribution Strategy
- Media Agency Partnership
- Data Analysis
- Performance Reporting
- Digital Innovation
- Cross-Functional Collaboration
- Budget Management
- Presentation Development
- Google Looker
- Google Analytics
- CMS Platforms
- E-commerce Strategies
- Microsoft Office Suite (PowerPoint, Excel, Outlook)
- Meta Business Manager
- SA360
- Google Trends
Location
- Sydney
Work Type
- Full-time
Experience Level
- 5-10 years
Benefits
- A great opportunity to be a part of a dynamic and diverse team within Cartier and the wider Richemont Group.
- The chance to work collaboratively with an array of creative and strategic minds, both locally and globally.
- We offer a plethora of opportunities within Cartier and the wider Richemont Group to help you develop and take your career to the next level.
About the Company
- The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices.
- Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.
- Cartier is a world-renowned Maison and part of the Richemont Group.