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About the Role
Commerce is seeking a Director of Account-Based Marketing to drive enterprise pipeline and revenue for its BigCommerce and Feedonomics brands. This individual-contributor role is for a senior ABM practitioner who will own a pipeline and revenue target, focusing on account selection, multi-channel engagement, and cross-functional coordination.
Responsibilities
- Build and own the enterprise ABM strategy across BigCommerce and Feedonomics, from account selection through pipeline handoff.
- Develop account tiering models and personalized engagement plays for named target accounts.
- Design and execute multi-channel campaigns tailored to specific accounts and buying committees.
- Personally drive new-logo account penetration using research, personalization, and persistence.
- Partner with global teams for cross-functional delivery.
- Own a pipeline and revenue target for the enterprise segment across both brands.
- Build and maintain pipeline attribution reporting tied directly to segment revenue goals.
- Report regularly on program performance, account engagement, and pipeline velocity, adjusting strategy based on data.
- Partner closely with Sales to align on target account lists, buying committee mapping, and account-level engagement strategy.
- Work with Product Marketing to ensure ABM plays are backed by persona- and industry-specific messaging, content, and battle cards.
- Collaborate with other segment marketing pods to share learnings and align on enterprise-wide account strategy.
- Brief and partner with Creative and Shared Services to produce high-quality, account-personalized assets quickly.
- Define and manage the handoff model between marketing-driven account engagement and sales-executed outreach.
- Translate account research and buying signals into compelling, personalized narratives.
- Build a consistent narrative across BigCommerce and Feedonomics that speaks to enterprise buyers' business challenges.
- Use intent data and account insights to know when and how to tell the right story to the right stakeholder at the right time.
- Work alongside the customer retention and advocacy team to ensure focus on the entire customer journey.
Requirements
- 10+ years of B2B marketing experience, with significant time spent building and personally running account-based marketing programs.
- Proven experience owning a pipeline or revenue number and being accountable for it.
- Demonstrated ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up.
- Hands-on experience with ABM and sales intelligence tooling (e.g., 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, G2, Bombora).
- CRM proficiency (Salesforce preferred).
- A track record of personally opening new enterprise accounts.
- Exceptional cross-functional collaboration skills, especially briefing and partnering with creative and shared-services teams.
- Nimble and adaptable — comfortable adjusting strategy in real time.
- Experience marketing to enterprise ecommerce or B2B SaaS buyers strongly preferred.
- Familiarity with complex, multi-stakeholder buying committees.
- Strong analytical instincts.
Skills
- Account-Based Marketing (ABM)
- Pipeline generation
- Revenue generation
- Account selection
- Multi-channel engagement
- Cross-functional coordination
- Account tiering
- Personalized engagement
- Campaign execution
- Digital marketing
- Direct mail
- Events
- Programmatic advertising
- Social media marketing
- New-logo account penetration
- Salesforce
- 6sense
- Demandbase
- ZoomInfo
- Clay
- LinkedIn Matched Audiences
- G2
- Bombora
- Storytelling
- Data analysis
- Content strategy
- Messaging development
- Intent data analysis
Location
- Austin
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
- Director
Salary/Compensations
- $136,322.00 - $204,482.00
Benefits
- Variable compensation (bonus or commission)
- Equity
- Benefits in accordance with local policies
About the Company
- Commerce's mission is to empower businesses to innovate, grow, and thrive with its open, AI-driven commerce ecosystem.
- Commerce is the parent company of BigCommerce, Feedonomics, and Makeswift, connecting tools and systems that power growth.
- The company enables businesses to unlock data potential, deliver seamless and personalized experiences, and adapt swiftly to market changes.
- Commerce believes in harnessing AI responsibly to unlock new possibilities.
- The company's purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms.
- Commerce is looking for individuals who use AI intentionally to solve problems, accelerate outcomes, and expand what’s possible.
Equal Opportunity
- Commerce believes that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community.
- We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
- We are committed to creating an inclusive and accessible hiring experience for all candidates.
- If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.