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About the Role
The Vice President of Marketing at Commerce.com sets and drives the marketing strategy for Feedonomics, encompassing demand generation, product marketing, brand, customer advocacy, and retention. This executive leadership role requires strategic partnership with the C-suite while maintaining close involvement in shaping pipeline forecasts, brand platforms, and customer stories.
Responsibilities
- Set the overall marketing strategy for Feedonomics, integrating brand, demand generation, product marketing, and customer advocacy.
- Define marketing prioritization across customer segments, balancing near-term pipeline needs with long-term brand investment.
- Represent marketing in company-wide strategic planning, aligning marketing investment with business priorities.
- Own the marketing-sourced pipeline and revenue, including forecasting and performance adjustments.
- Set budget and resource allocation across marketing functions, defending investment with clear ROI.
- Partner with Sales and Finance leadership on shared revenue targets and go-to-market alignment.
- Own the company's brand positioning and ensure consistent market messaging.
- Set the go-to-market strategy for product launches and connect Product, Sales, and Marketing.
- Ensure customer voice is represented at the leadership table.
- Set the strategy for customer advocacy and retention programs to reduce churn and drive expansion.
- Champion customer marketing as a growth lever, measured on NPS.
- Partner with Customer Success leadership on a shared customer lifecycle strategy.
- Build, lead, and scale a marketing team, setting standards for speed, ownership, and storytelling.
- Recruit, develop, and retain senior marketing leaders.
- Create a culture of speed, brand integrity, and accountability for results.
- Serve as marketing's executive partner to Sales, Product, Customer Success, and Shared Services leadership.
- Own marketing's relationship with the executive team and Board, communicating strategy and performance.
- Model strategic thinking, storytelling, and analytical rigor for the team.
Requirements
- 12+ years of marketing experience, including significant senior leadership owning multi-function marketing organizations.
- Proven track record of owning a company-level pipeline or revenue number at the executive level.
- Significant people leadership experience, including building and scaling organizations through managers of managers.
- Executive presence and communication skills, comfortable setting strategy and delving into campaign details.
- Track record of setting brand and go-to-market strategy across multiple segments or product lines.
- Exceptional cross-functional leadership, operating as a peer to Sales, Product, and Customer Success leadership.
- Comfort operating in ambiguity at the company level, setting direction with incomplete information.
- Experience marketing to small businesses or other core Commerce.com customer segments is a strong plus.
- Strong business and analytical instincts, fluent in revenue models and brand platforms.
Skills
- Demand generation
- Product marketing
- Brand strategy
- Customer advocacy
- Customer retention
- Pipeline forecasting
- Budget management
- ROI analysis
- Go-to-market strategy
- Messaging
- Customer lifecycle management
- Team leadership
- Talent development
- Cross-functional collaboration
- Strategic planning
- Storytelling
- Analytical rigor
Experience Level
- 12+ years of marketing experience
- Senior leadership role
Salary/Compensations
- National base salary range posted above
- Variable compensation (bonus or commission)
- Equity
Benefits
- Benefits in accordance with local policies
About the Company
- Commerce's mission is to empower businesses to innovate, grow, and thrive with its open, AI-driven commerce ecosystem.
- Commerce is the parent company of BigCommerce, Feedonomics, and Makeswift, connecting tools and systems that power growth.
- The company enables businesses to unlock data potential, deliver seamless experiences, and adapt swiftly to market changes.
- Commerce believes in harnessing AI responsibly to unlock new possibilities.
- The company's purpose is to help businesses confidently solve complex commerce challenges.
- Commerce is looking for individuals who use AI intentionally to solve problems and accelerate outcomes.
- The company is a place for bold builders, sharp thinkers, and technical trailblazers shaping the future of commerce.
Equal Opportunity
- Commerce believes that celebrating unique histories, perspectives, and abilities makes a difference.
- Commerce is an equal opportunity employer.
- The inclusive atmosphere built together will make room for every person to contribute, grow, and thrive.
- Commerce is committed to creating an inclusive and accessible hiring experience for all candidates.
- If accommodations or adjustments are required at any stage of the recruitment process, please let us know and we will work with you to meet your needs.