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About the Role
Abode Money is seeking an Organic Growth Lead to manage all homeowner-facing content outside of paid channels, including website content, short video, social media, creators, and PR. This role offers complete ownership, starting with a revamp of the organic social strategy and building a research hub using unique county data. There is a potential career path to Head of Brand within six months.
Responsibilities
- Rebuild Organic Social: Revamp organic social strategy and publish daily short videos on TikTok, Instagram, and YouTube.
- Own Website Content: Create guides, state and county pages, and data reports to continuously improve the website.
- Build Our Research Hub: Transform county data into research that achieves high rankings, earns citations, and gains media coverage.
- Move at News Speed: Produce finished assets on the same day as PR hits or breaking news.
- Run Creators and Community: Manage creator and UGC partnerships, mailer creative, and community engagement.
Requirements
- Located in Austin or willing to relocate.
- Experience building a consumer brand's social presence hands-on, preferably in fintech, insurance, or home sectors.
- Demonstrated ability to create content and showcase its performance.
- Proven experience writing ranking web pages from keyword briefs.
- Understanding of effective strategies for homeowners on TikTok, Instagram, and YouTube.
- Strong passion for brand building and distinct opinions on brand differentiation.
Skills
- Organic Social Strategy
- Short Video Production
- Content Creation
- Website Content Writing
- Data Analysis
- Public Relations
- Creator Management
- Community Management
- Brand Building
Location
- Austin
Work Type
- Onsite (5 days a week)
Experience Level
- Mid-level to Senior
Salary/Compensations
- $140,000 – $175,000 base
- plus equity
About the Company
- Abode Money is the first financial manager for homeowners, aiming to save them money on property taxes, insurance, mortgages, and more annually. Their vision is to establish an ongoing relationship with over 80 million homeowners. They are leveraging AI to transform service-based tasks into software solutions. The company has secured $25 million in funding from investors including Permanent, Drive, Sequoia, Core VC, and 81 Collection.