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About the Role
Lead the creative vision across Piping Rock Health Products’ portfolio of brands, ensuring every consumer touchpoint reflects a cohesive, modern, and compelling brand experience. This role is responsible for translating business strategy into breakthrough creative that drives brand growth across packaging, retail, digital, social, ecommerce, and shopper marketing.
Responsibilities
- Lead the overall creative vision and strategy across all company brands.
- Oversee the conceptualization of integrated campaign concepts, key visuals, and brand platforms.
- Align Packaging, Creative, and Content teams through scalable design systems and standardizing brief intake workflows.
- Partner with Marketing, Product Development, Sales, and Executive Leadership to bring business strategies to life through creative.
- Provide creative leadership for wholesale marketing, retail activations, shopper marketing, ecommerce, social, and experiential campaigns.
- Identify emerging consumer, design, and cultural trends to keep brands modern and competitive.
- Champion the adoption of creative tech, AI workflows, and DAM to drive cross brand scaling.
- Establish resource prioritization to balance high impact flagship campaigns with high volume requests.
- Mentor and inspire a high-performing creative organization while fostering collaboration and innovation.
Requirements
- Bachelor’s degree in Graphic Design, Advertising, Marketing, or related field.
- 10+ years of progressive creative leadership experience, preferably in CPG or retail.
- Proven experience leading integrated brand campaigns across multiple channels.
- Strong portfolio demonstrating strategic thinking, creative excellence, and brand development.
- Exceptional leadership, communication, and presentation skills.
- Must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Experience Level
- 10+ years of progressive creative leadership experience
Education Level
- Bachelor’s degree in Graphic Design, Advertising, Marketing, or related field.
Benefits
- Medical, Dental, Vision, 401K with Company Match, Pet insurance
- Fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
About the Company
- Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review!
- Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates.
- Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products.
- We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.
- We are a drug free workplace, regulated by the FDA, required to follow Federal Guidelines.
Equal Opportunity
- Piping Rock Health Products, INC is an Equal Opportunity Employer.