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About the Role
This role supports the development and implementation of strategic marketing programs for Assurance and BDO Services, working closely with service line leaders and the Markets & Industry team. The successful candidate will execute marketing campaigns, manage event logistics, and contribute to digital tool adoption.
Responsibilities
- Execute marketing campaigns and initiatives, report results, and provide ROI-related recommendations.
- Actively participate in the adoption of digital and AI tools such as Workday, CoPilot, Smartsheet, CRM, marketing automation, content delivery platforms, and other tools from our MarTech stack.
- Develop and track project plans including budgets, approvals, key dates, and milestones to ensure deadlines and deliverables.
- Manage all event/webinar logistics including invitations, mailing lists, handout materials, site management, speakers, visual presentations, and follow-up efforts including facility arrangements.
- Work with design, digital, and content marketing to ensure initiatives are incorporated into content and social media strategy.
- Evaluate event performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis.
- Support other marketing and marketing communications activities within BSO as required.
- The role might require occasional travel to other locations and firm events.
Requirements
- Demonstrate BDO's core values: Integrity, Respect and Collaboration.
- Understand client's industry, challenges, and opportunities.
- Identify, recommend, and focus on effective service delivery to clients.
- Share in an inclusive and engaging work environment that develops, retains and attracts talent.
- Actively participate in the adoption of digital tools and strategies to drive an innovative workplace.
- Grow expertise through learning and professional development.
- Have a University degree in Communications, Marketing, or Business or commensurate work experience within a B2B or professional services organization.
- Have a minimum of 2 years of working experience in B2B or professional services role.
- Demonstrate project management experience.
- Have the capacity to meet tight deadlines, steer several projects simultaneously, and manage priorities.
- Be creative, autonomous and self-starting.
- Have a metrics-driven mindset, with critical thinking and problem-solving skills.
- Have strong communication and presentation skills, both in written and verbal correspondence, while being detail-oriented.
- Have excellent interpersonal skills, with the capacity to build strong relations with demanding professionals.
Skills
- Digital marketing
- AI tools
- Workday
- CoPilot
- Smartsheet
- CRM
- Marketing automation
- Content delivery platforms
- MarTech stack
- Project management
- Event management
- Webinar management
- Content marketing
- Social media strategy
- Return on investment (ROI) analysis
- Metrics-driven mindset
- Critical thinking
- Problem-solving
- Communication skills
- Presentation skills
- Interpersonal skills
Location
- Vancouver
- Toronto
Work Type
- Hybrid
Experience Level
- Minimum of 2 years of working experience in B2B or professional services role
Education Level
- University degree in Communications, Marketing, or Business or commensurate work experience
Salary/Compensations
- $61,000 to $93,000 annually
Benefits
- Comprehensive benefits from day one
- Flexible personal time off policy
- Reimbursement for wellness initiatives
About the Company
- BDO is a firm built on a foundation of positive relationships with our people and our clients.
- BDO offers an award-winning environment that fosters a people-first culture with a high priority on personal and professional growth.
- BDO's people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026.
- At BDO, our people experience is guided by three core pillars—Do work with genuine care, Do what matters with purpose, and Do what’s next - shaping how we support our people, serve our clients, and grow together.
- Our firm is committed to providing an environment where you can be successful.
- We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
- We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
- We support your achievement of personal goals outside of the office and making an impact on your community.
- We foster a collaborative, inclusive environment where your ideas are valued, and you can do your best work with genuine care and purpose.
- We encourage innovation and forward thinking, empowering you to embrace what’s next and help shape the future of our firm.
- BDO is actively involved in our communities by supporting local charity initiatives.
- We pay for performance with competitive total cash compensation that recognizes and rewards your contribution.
- We’re committed to supporting your overall wellbeing.
- Our Code of Conduct sets clear standards for how we conduct business.
- BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process.
Equal Opportunity
- We are committed to creating a workplace where employees can participate fully, contribute meaningfully and succeed without barriers.
- We are dedicated to fostering a workplace defined by respect, fairness, and a true sense of belonging for everyone.
- We recognize and celebrate the unique experiences, identities, and perspectives that each of us bring – and that these experiences strengthen how we work together.
- Our commitment extends to ensuring that our application process is both inclusive and accessible.
- If you require accommodation to complete the application process, please contact us.