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About the Role
The Home Health Sales Manager plays a key role in growing and developing the home health division. This role involves overseeing and mentoring a team of business development representatives, supporting strategic planning, analyzing referral and census trends, and acting as a resource for internal teams and community partners. The ideal candidate is an experienced home health professional with expertise in payer sources, referral management, relationship building, and healthcare sales operations, possessing a proactive, hunter mentality.
Responsibilities
- Manage, coach, and develop the sales and marketing team
- Partner with the Director of Business Development on strategic growth and market expansion
- Monitor referral trends, patient census, and performance metrics across branches and territories
- Generate reports and business intelligence summaries for leadership
- Build and maintain relationships with hospitals, physicians, case managers, skilled nursing facilities, assisted living communities, and other referral sources
- Support field team members through joint sales calls, account management, and problem resolution
- Identify growth opportunities within existing and prospective referral accounts
- Collaborate with Intake, Clinical Operations, and Leadership to ensure strong customer service and referral conversion
- Maintain a working knowledge of Medicare, Medicare Advantage, Commercial, Managed Care, and other payer sources
- Participate in community events, networking, and industry meetings as needed
- Help meet departmental goals for census growth, referral volume, and market development
Requirements
- 2 to 3 years of home health experience
- 2 or more years managing or leading a sales or business development team
- Strong understanding of Medicare, Medicare Advantage, Commercial Insurance, Managed Care, and referral processes
- Proven track record of meeting or exceeding account and growth targets
- Demonstrated ability to build and maintain professional relationships with healthcare partners
- Excellent communication, presentation, and interpersonal skills
- Strong organizational skills and the ability to juggle multiple priorities
- Proficiency with CRM systems, reporting tools, and Google Workspace
- Valid driver's license, auto insurance, and reliable transportation
Skills
- Payer sources
- Referral management
- Relationship building
- Healthcare sales operations
- CRM systems
- Reporting tools
- Google Workspace
Experience Level
- 2 to 3 years of home health experience
- 2 or more years managing or leading a sales or business development team
Education Level
- Bachelor's degree in Healthcare Administration, Business, Marketing, or a related field
Salary/Compensations
- $100,000 – $120,000 annually
Benefits
- Health, Vision, Dental, and Life Insurance
- 401(k) with company matching
About the Company
- Health Link Home Health & Hospice