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About the Role
Be the voice of Ahrefs, a leading marketing tool company. You will define and execute the brand's voice across all platforms, ensuring consistency and impact in all communications.
Responsibilities
- Define the brand's voice and messaging.
- Write copy for the website, including homepage, tool pages, comparison pages, and ad landing pages.
- Develop concepts, headlines, banners, and video scripts for advertising campaigns.
- Craft product emails and in-app notifications.
- Create copy for print materials, brochures, flyers, and booth walls.
- Shape messaging for team conference talks and keynotes.
- Collaborate with the social media lead to ensure consistent brand voice across platforms.
- Develop and document the core story for the company and each product.
- Gain adoption of brand messaging by other teams.
Requirements
- Extensive experience in writing copy for campaigns, websites, product emails, and scripts.
- Hands-on approach to writing and content creation.
- Ability to demonstrate published work with clear contributions.
- Skill in adapting tone for different contexts, from humorous to direct.
- Capacity to quickly understand technical products and explain them clearly.
- Proven experience owning a brand voice or positioning and influencing adoption across teams.
- Ability to advocate for specific wording while knowing when to compromise.
- Must have the right to work in the chosen office location.
Skills
- Copywriting
- Brand Voice Development
- Content Strategy
- Messaging
- Scriptwriting
- UX Writing
- Product Marketing
- Speechwriting
- Figma
- CMS
Location
- Singapore
- Tokyo
- Palo Alto, CA
- Cambridge, MA
Work Type
- On-site
Experience Level
- Mid-level
- Senior
About the Company
- Ahrefs is a bootstrapped, profitable company with fifteen years of operation, no investors, and no board.
- We provide tools that help marketers optimize their online presence across search, AI, and social media.
- Our tools utilize the largest search and AI datasets available.
- We have offices in Singapore, Tokyo, Palo Alto, and Cambridge (MA).
- We value honesty, results, and simple solutions.
- We offer smart people real ownership and avoid micromanagement.
- You will work with a smart, low-ego team where your contributions make a significant impact.