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About the Role

We are a digital insurance provider with bold ambitions to become the best and biggest in the UK market. We have made significant investments in our digital capabilities, underpinned by our strong 4Cs culture, to deliver market-leading customer experiences. Our Commercial, Digital, and Marketing teams are central to this journey, combining entrepreneurial thinking, analytical insight, and creativity to build market-leading customer experiences.

Responsibilities

Build a scalable email design system that underpins all email communications, transposing existing components and established patterns and principles into email, while identifying and creating new components and patterns.
Create responsive email templates for a breadth of email communications, including CRM and lifecycle communications, promotional and campaign emails, service communications, and transactional emails.
Ensure all design work aligns with Hastings Direct’s brand, design principles, standards, and visual language.
Create clear guidance and documentation to support and maintain the consistent use of email components, patterns, and templates over time.
Create and document the design system in line with the approach and practices of the internal Customer Experience Hub.

Requirements

Strong experience designing and evolving digital design systems.
Proven experience designing responsive email templates and email communication frameworks.
Experience creating reusable components, patterns, and design libraries.
Strong understanding of email design best practices and email client constraints.
Excellent visual design skills with strong typography, layout, and information hierarchy.
Experience using Figma and modern design system workflows.
Deep understanding of accessibility standards, including WCAG AA requirements.
Strong stakeholder management and cross-functional collaboration skills.
Knowledge of HTML email development considerations.
Experience working with CRM and marketing automation platforms.
Include a PDF or DOCX version of your portfolio along with your CV when you apply.
Regrettably, we are unable to offer Visa support/sponsorship for this role.

Skills

Figma
HTML email development considerations
CRM
Marketing automation platforms

Location

Remote
Hybrid

Work Type

Full-time
Hybrid

Experience Level

Strong experience designing and evolving digital design systems
Proven experience designing responsive email templates and email communication frameworks
Experience creating reusable components, patterns, and design libraries

Benefits

Flexible working
Competitive bonus scheme
Financial wellbeing support
Mental wellbeing programme
25 days annual leave + bank holidays, with the option to buy or sell one of your weeks
Access to health care cash back plans
Dental plans
Discounted health assessments
Cycle to work schemes
Tech schemes
Discounted and free onsite facilities
Social events throughout the year

About the Company

We’re a digital insurance provider with bold ambitions to become the best and biggest in the UK market.
Over recent years, we’ve made huge investments in our digital capabilities, underpinned by our strong 4Cs culture, to ensure we continue to deliver market leading experiences for our customers.
We provide insurance for over four million customers, every interaction with us is shaped by thoughtful design, data-led decision making and a deep understanding of customer needs.
Our Commercial, Digital and Marketing teams sit at the heart of this journey – combining entrepreneurial thinking, analytical insight and creativity to build market leading customer experience.
From pricing and proposition design to intuitive digital journeys and compelling tone of voice, our teams are passionate about creating experiences that are not only effective, but genuinely enjoyable.
As we continue to grow as an increasingly digitised business, our colleagues play a critical role in driving change, shaping the future and making a meaningful difference for our customers every day.
Join us and you’ll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need. Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job, we’ll deliver good outcomes for every customer, helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve.

Equal Opportunity

As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive – what this means to you is if you’re applying for a job with us, you’ll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS).For more information on the DCS, please visit our inclusive business page on our careers website.
Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status. Please also note that we have a thorough referencing process, which includes credit and criminal record checks.
At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.