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About the Role
The Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing and business data to support strategic decision-making and optimize campaign performance. This role provides actionable insights into customer behavior, lead generation, and return on marketing investments, helping drive data-informed growth across Groundworks’ brands and markets.
Responsibilities
- Proactively monitor Paid Social and Display campaigns to identify red flags, positive/negative trends, areas of opportunities, benchmarks, etc.
- Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, Lifecycle, Customer Experience, and Creative teams.
- Perform in-depth analysis around audiences, attribution, and creatives to drive recommendations that drive ROAS.
- Communicate the effectiveness of new creatives, campaign launches, and optimizations by leveraging internal and external data sources.
- Analyze historical and operational metrics and iterate processes to drive top and bottom-line financial results.
- Develop data layer and pixel implementation for development teams to implement.
- Collaborate with internal data teams by managing the production of reporting, analysis, and report automation.
- Regularly and reliably report to work on time each working day.
- Perform other duties as necessary or assigned.
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
- 3+ years of experience in marketing analytics, business intelligence, or related role.
- Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio).
- Experience working with marketing platforms and CRMs (HubSpot, Salesforce, Google Analytics, etc.).
- Ability to interpret data and communicate insights in a clear and actionable way.
- Strong attention to detail and commitment to data accuracy.
- Excellent collaboration, presentation, and communication skills.
- Experience in a multi-location, service-based organization preferred.
Skills
- Excel
- Power BI
- Tableau
- Google Data Studio
- HubSpot
- Salesforce
- Google Analytics
Location
- Irving, TX
Work Type
- Full-time
- Onsite
Experience Level
- 3+ years
Education Level
- Bachelor’s degree
Salary/Compensations
- $65,000 - $85,000
- $80,192.47 - $100,240.59
Benefits
- Competitive Pay
- Employee Company Ownership Opportunities
- Industry Leading Training Programs
- Leadership Development and Career Growth Tracks
- Comprehensive and Affordable Benefits Package
About the Company
- Groundworks is North America's leading foundation repair and water management specialist.
- We are a team driven by purpose.
- We are a Top Workplace.
- Our mission is to protect, repair, and improve our customers’ greatest asset – their home.
- We offer real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity.
- We offer hands-on training, advancement opportunities, and the chance to make a real impact every day.