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About the Role
Facebook is seeking an integrated marketer to join a new team focused on broader brand marketing challenges. This dynamic role involves identifying key consumer insights, translating them into effective marketing strategies, and executing integrated campaigns across various channels to maintain brand relevance and drive business growth.
Responsibilities
- Execute always-on and integrated marketing programs to sustain Facebook's brand relevance and communicate the brand promise across channels.
- Adapt to changing priorities by supporting initiatives across multiple brand areas.
- Assist in developing and executing full-funnel campaigns and product go-to-markets to drive business growth, user value, and brand relevance.
- Collaborate with cross-functional teams, including product marketing, creative, growth, partnerships, communications, research, and data science, to deliver integrated programs.
- Develop integrated marketing communications with a 360-degree approach across digital, social, and traditional channels to support key narratives.
- Track and analyze campaign performance to provide data-driven insights, optimize programs, and identify new opportunities using a test-and-learn methodology.
Requirements
- 6+ years of experience in brand marketing, integrated marketing, or consumer products with global brands.
- Experience developing and executing integrated marketing campaigns across online and offline channels, including brand building and acquisition initiatives.
- Proficiency in using data and consumer research to inform strategy and derive actionable insights.
- Experience partnering with creative teams, agencies, and cross-functional partners to execute strategy through quality creative.
- Proven ability to manage multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, ensuring seamless launches with internal and external teams.
- Experience collaborating with and influencing cross-functional teams to align on goals and deliver integrated programs amidst shifting priorities.
- Bachelor's degree in business, marketing, analytics, or a related field.
Skills
- Brand marketing
- Integrated marketing
- Consumer products marketing
- Campaign execution
- Cross-functional collaboration
- Data analysis
- Consumer insights
- Marketing strategy
- Digital marketing
- Social media marketing
- Traditional marketing
- AI tool integration
- Prompt engineering
- AI risk assessment
- AI bias mitigation
- AI quality reviews
- AI skill development
- AI technology awareness
- Creator marketing
- Community marketing
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $124,000/year to $178,000/year
Benefits
- Bonus
- Equity
- Benefits
About the Company
- Facebook is re-energizing its iconic brand around a simple idea: this is where real people help you make things happen.
- We are recruiting and engaging new and emerging user segments, and we keep that promise present every day through an always-on marketing system, not just tentpole moments.