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About the Role
You will design and build the marketing data infrastructure and the closed loop measurement system that connects every ad click to a call, a sold subscription, and retained revenue, across web analytics, call tracking, and the CRM. Marketing Analytics sit under this seat so the funnel has one accountable owner from first touch to close, with a close working partnership with the Inside Sales organization. You will be hands-on in SQL, AI, and modeling daily while we grow the program and hire the team.
Responsibilities
- End-to-end marketing data infrastructure while partnering closely with the inside sales team to ensure that our marketing campaigns are running smoothly and efficiently.
- Closed loop attribution from first click through call, sale, and retained subscription, integrating web analytics, ad platforms, call tracking, and CRM data.
- The marketing attributed revenue methodology itself: durable, documented, explainable to executives, and resistant to channel bias.
- The tracking foundation on www.ecoshieldpest.com: GA4, the data layer, server-side tagging, and conversion integrity.
- Forecasting models Marketing runs on: qualified lead volume, sales, revenue, CAC, LTV, and funnel conversion by channel and market.
- Executive reporting: weekly funnel, CAC, and revenue dashboards the entire company trusts and uses.
- The analytics partnership with National Inside Sales: funnel benchmarks, lead scoring, routing analytics, and rep performance visibility.
- Data quality and governance: definitions, QA, and a single source of truth for marketing and sales metrics.
- Team building: as we grow the program, you will hire and develop marketing and inside sales data analysts.
Requirements
- 8+ years in analytics or data roles, including 3+ years leading, with direct experience building and managing large data infrastructures.
- Expert SQL and daily hands-on fluency with a modern data stack: Snowflake or BigQuery, dbt, and Tableau or Looker.
- Deep digital marketing measurement expertise: GA4, ad platform data and APIs, offline conversion pipelines, and call tracking data.
- Practical attribution experience: multi touch pragmatism, incrementality testing, and familiarity with media mix modeling concepts.
- Experience owning a budget and vendor relationships for data and analytics tooling.
- Executive communication skills: you make complex measurement simple, honest, and decision ready.
- Proven experience building and managing analyst teams.
- Analytics experience in a marketing organization feeding an inside sales team, including telephone and call outcome data.
- Home services and/or subscription business experience.
- Experience as the founding analytics owner in a build from scratch or early stage environment.
Skills
- SQL
- AI
- Modeling
- GA4
- Data layer
- Server-side tagging
- Web analytics
- Call tracking
- CRM
- Snowflake
- BigQuery
- dbt
- Tableau
- Looker
- Ad platform data
- APIs
- Offline conversion pipelines
- Multi touch attribution
- Incrementality testing
- Media mix modeling
Location
- Salt Lake City, Utah
Work Type
- Onsite
Experience Level
- Director level
- 8+ years in analytics or data roles
- 3+ years leading
Salary/Compensations
- Competitive compensation package, with base salary commensurate with experience.
- Director level roles are eligible to participate in our annual performance bonus program.
Benefits
- Health, dental, and vision insurance
- 401(k) plan with employer matching
- Open PTO policy
About the Company
- The Shield Co. Management / EcoShield Pest Solutions is one of the fastest-growing pest control companies in the country!
- Our mission is to create the world’s happiest family, and our purpose is to spread happiness.
- We do this by delivering exceptional experiences to our customers, employees, partners, and communities—treating everyone like family.
Equal Opportunity
- EcoShield is an equal opportunity employer, committed to diversity and inclusion.
- We make employment decisions based on merit and business needs, without discrimination based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
- The Shield Co. Management, LLC is committed to providing reasonable accommodations to qualified individuals with disabilities during both the hiring process and throughout employment, in accordance with applicable laws.