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About the Role
Raylu is seeking a Product Marketing Manager to translate product features into successful market launches, compelling messaging, and effective sales tools. This role is pivotal in bridging the gap between product development and market reception, ensuring Raylu's offerings resonate with investors and drive deal closure. You will own product launches from inception to analysis and significantly influence the company's go-to-market strategy.
Responsibilities
- Own product launches end-to-end, managing the launch calendar and overseeing all phases from roadmap planning to post-launch analysis.
- Develop a comprehensive messaging framework that articulates Raylu's value propositions for different buyer segments (PE, growth equity, VC) and personas.
- Create sales enablement materials, including demo narratives, presentations, and one-pagers, to support competitive and technical sales conversations.
- Monitor and analyze competitors in the AI-for-finance and deal-sourcing space, translating insights into refined positioning and product roadmap recommendations.
- Act as the voice of the customer by gathering feedback from customer interviews and lost deal analyses to inform product, sales, and marketing strategies.
- Produce customer proof points such as case studies, ROI stories, and testimonials to demonstrate product impact.
- Provide the Growth team with messaging, landing pages, and assets to support SEO, paid social, and other marketing campaigns.
- Utilize AI workflows for competitive research, content creation, and enablement as part of the team's standard operating procedure.
Requirements
- 5+ years of experience in product marketing, preferably within a B2B SaaS environment.
- Demonstrated track record of owning launches for technical products.
- Domain knowledge in finance, including an understanding of how PE, growth, and VC funds source and evaluate deals, and their associated terminology.
- Working knowledge of LLMs and AI systems sufficient to explain product functionality and credibility.
- Proven ability to translate complex capabilities into clear value propositions for various stakeholders.
- Experience in building sales enablement tools like demos and narratives for competitive deal closures.
- Experience collaborating closely with product, engineering, and sales teams to develop roadmap-informed messaging.
- Excellent writing skills with a focus on clarity and conciseness.
- High level of ownership, organization, and comfort with ambiguity, with the ability to build foundational product marketing processes.
- Experience marketing to private equity, VC, investment banking, or other financial buyers is a plus.
- Experience launching an AI or data product in a competitive market is a plus.
- Background in investing, banking, or consulting is a plus.
- Experience with pricing and packaging, or win/loss analysis is a plus.
- Comfort building demos or prototypes using AI and no-code tools is a plus.
Skills
- Product Marketing
- B2B SaaS
- Launch Management
- Messaging Framework Development
- Sales Enablement
- Competitive Analysis
- Customer Feedback Analysis
- Content Creation
- AI Workflows
- LLMs
- Financial Domain Knowledge
- Value Proposition Development
- Demo Creation
- Writing
- Pricing and Packaging
- Win/Loss Analysis
Location
- Midtown Manhattan
Work Type
- In-office
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $170K–$215K base + meaningful equity
Benefits
- Daily paid lunches
- Wellness benefits
- Citi Bike benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) with 3% automatic contribution (no vesting)
- Unlimited PTO
About the Company
- Private markets shape innovation, but origination relies on manual processes. Raylu provides an AI origination engine for private markets, enabling investors to expand market visibility, accelerate qualification, and gain a competitive edge.
- Raylu is purpose-built for Growth Equity and PE, offering real-time market maps, standardized company signals, deep research, and automated outreach.
- We offer real traction with leading private-markets funds and clear, referenceable outcomes.
- Join a small, mission-obsessed team with significant scope and no bureaucracy.
- Experience rapid development with direct access to product, data, and leadership.
- This role offers a growth path into AE, GTM strategy, or RevOps.
- Be part of a category-defining moment as AI transforms origination, with Raylu as the leading platform.