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About the Role
Snell & Wilmer, a large law firm in the Western United States, is seeking a Marketing and Events Manager to focus on events and engagements that support business development and marketing goals.
Responsibilities
- Define the editorial vision, voice, and standards for all firm events in collaboration with the Associate Director of Marketing and Events.
- Manage event-related research, sponsorships, memberships, ticketing, and vendor relationships to facilitate client development and networking.
- Advise attorneys on initiatives to advance their and the firm's name recognition, and manage related marketing materials.
- Oversee in-person and virtual event planning and execution for external and internal events, including site selection, budgeting, content management, production, registration, logistics, and post-event evaluation.
- Collaborate with internal support teams and administrative departments to ensure proactive planning and seamless execution of events.
- Manage external vendors and resources for seamless event execution.
- Lead and optimize content production workflows, including copyediting, proofing, ethics review, and approvals, utilizing AI-enabled technologies.
- Assist in the creation and management of marketing and business development budgets.
- Maintain processes for reporting progress and ROI on the department plan.
- Perform other duties and projects as assigned.
Requirements
- At least 5 years of marketing/business development experience at a management level, including elevating teams in legal or other professional services firms.
- Proven ability to develop and execute events and data-driven content strategies.
- Ability to work well with others and maintain positive and cooperative working relationships internally and externally.
- Excellent verbal, written, and interpersonal communication skills.
- Proven track record creating business development materials, proposals, and client-facing content.
- Experience with AI-powered content tools and platforms.
- Experience with intranets and internal communication platforms is preferred.
- Exceptional writing, editing, and proofreading abilities with strong command of grammar, style, and AP Style guidelines.
- Expertise in content production best practices, editorial oversight, and workflow management for multiple formats.
- Experience developing social media content (primarily LinkedIn) with understanding of platform algorithms and engagement strategies.
- Ability to tailor writing style and tone for specific client audiences and industry sectors.
- Strong understanding of content performance metrics, analytics, and using data to inform future strategy.
- Strong storytelling capabilities with ability to identify and craft compelling narratives.
- Ability to work well under pressure within a deadline-driven environment.
- Excellent detail-oriented, project management, and organizational skills.
- Proficiency in Microsoft Office, Zoom, social media platforms, and CRM management.
- Ability to work extended and/or weekend hours as required.
- Willing and able to travel to other office locations as needed.
Skills
- Event management
- Marketing leadership
- Business development
- Content strategy
- AI-powered content tools
- Social media content development
- Content performance metrics
- Storytelling
- Project management
- Organizational skills
- Microsoft Office
- Zoom
- CRM management
Location
- Phoenix
Work Type
- Onsite
- Full-time
Experience Level
- Minimum of 5 years of event management and marketing leadership experience
- Management level experience
Education Level
- Bachelor’s degree in marketing/communications or related field is helpful
Benefits
- Medical
- Dental
- Vision
- Disability
- Life insurance
- 401K/profit sharing
- Paid holidays
- Tuition reimbursement
- Paid time off including vacation time, personal time, and sick time
About the Company
- Snell & Wilmer is one of the largest law firms in the Western United States.
- Snell & Wilmer values the principles of Diversity, Inclusion, and Belonging.
Equal Opportunity
- Snell & Wilmer is an Equal Employment Opportunity employer.