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About the Role
As part of North Strategic/ MSL Canada, and Publicis Groupe Canada's growing Influencer practice, this role leads the influencer offering within the PR agencies for key clients. It acts as a trusted senior advisor, blending client counsel, business development, team leadership, financial stewardship, and campaign development to shape influencer strategies that drive brand influence and measurable results.
Responsibilities
- Understand client business environments, industry trends, products, and organizational dynamics.
- Build trusted senior client relationships by anticipating needs, providing expert counsel, and delivering outstanding account service.
- Manage all facets of client programs, including research, strategy development, campaign planning, execution, and performance analysis.
- Contribute to company revenue projections and manage accounts with growth and profitability in mind.
- Drive new business by leading and advising on pitches that incorporate social and influencer strategies, research, and analysis.
- Build industry recognition for agency capabilities through professional activities and industry relationships.
- Develop insight-driven creative ideas that drive results and strengthen brand influence.
- Bring bold creative thinking to briefs, encouraging teams to challenge convention.
- Apply deep influencer, industry, and brand expertise to evolve strategy, execution, and innovation.
- Provide strategic leadership to the team, managing staffing plans and aligning resources.
- Ensure team members understand their roles in achieving client and business objectives.
- Recruit, coach, develop, and mentor a highly engaged team.
Requirements
- Seasoned influencer marketing leader with 15+ years of experience.
- At least 8 years of experience specifically in the influencer space.
- Strong track record of building creative, effective programs for major brands.
- Deep knowledge of influencer, social, and integrated communications.
- Ability to spot trends, shape bold ideas, and turn strategy into impactful work.
- Trusted client partner and confident business builder.
- Ability to strengthen relationships, identify growth opportunities, and win new work.
- Leads with clarity, collaboration, and care.
- Inspires high-performing teams while coaching and developing talent.
- Commercially minded, organized, and comfortable managing budgets, forecasts, and account profitability.
- Entrepreneurial spirit, growth mindset, and resilience.
Skills
- Influencer marketing
- Social media strategy
- Integrated communications
- Client relationship management
- Business development
- Team leadership
- Financial stewardship
- Campaign development
- Creative strategy
- Data analysis
Location
- Toronto
Work Type
- Hybrid
- Remote (up to 20 days per year)
Experience Level
- 15+ years of experience
- 8+ years in influencer space
Salary/Compensations
- CAD$140K-$160K per year
Benefits
- Top-tier mental health benefits
- Substantial time off policies
- Parental leave top-up program
- Cell phone & internet allowance
- Professional development or wellness allowance
- Private health and Dental insurance
- Life and Disability insurance
About the Company
- Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, a global leader in communications, media, data, and technology.
- Represents a collaborative and integrated network of agencies serving major North American brands.
- Committed to Diversity, Equity and Inclusion through initiatives focused on education, talent management, outreach, and giving back.
- Launched 'This Is The Job' initiative to encourage racialized teens and young adults to consider careers in the marketing industry.
Equal Opportunity
- North Strategic/ MSL/ Publicis is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.