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About the Role

The Partner Business Development Manager (BDM) drives revenue growth by generating pipeline, accelerating solution sales, and executing strategic partner initiatives within CDW. This role acts as a dedicated partner subject matter expert, serving as a critical liaison between CDW sales, solutions teams, customers, and partner organizations to maximize joint business outcomes. The focus is on opportunity development, sales enablement, partner advocacy, and strategic execution to increase market share, customer acquisition, and profitability.

Responsibilities

Drive pipeline creation and revenue growth through partner-focused sales initiatives.
Develop strategies that expand share-of-wallet and net-new customer acquisition opportunities.
Support opportunity progression from discovery through booking and customer adoption.
Leverage pricing programs, incentives, and partner funding vehicles to maximize profitability.
Coordinate deal registration activities and partner engagement throughout the sales cycle.
Serve as the primary subject matter expert for assigned partner technologies and solutions.
Deliver enablement programs for CDW sellers and Solution Architects.
Facilitate access to partner technical resources, demo environments, assessment tools, and subject matter experts.
Present the value proposition of CDW and partner solutions to customers and internal stakeholders.
Support customer-facing webinars, events, campaigns, and industry tradeshows.
Collaborate with Sales and Solution Architects to identify, qualify, and develop opportunities.
Provide competitive positioning, business value analysis, ROI/TCO guidance, and strategic sales support.
Assist with quoting, ordering, pricing validation, and escalation management.
Align CDW and partner professional services capabilities to customer requirements.
Maintain visibility into opportunity progress and pipeline performance.
Act as the primary point of contact between CDW and assigned partner teams.
Provide feedback from customers, sellers, and technical resources to improve partner strategies.
Support integration of partner programs into CDW sales motions and operational processes.
Evangelize CDW capabilities within partner organizations.
Assist in the development and execution of joint go-to-market initiatives.
Generate, develop, and accelerate partner-related sales opportunities.
Build strong working relationships with CDW sales teams, Solution Architects, and partner stakeholders.
Deliver sales and technical enablement activities across assigned business units.
Monitor, manage, and report on pipeline health and opportunity progression.
Drive seller engagement and awareness of partner programs and solutions.
Participate in quarterly business reviews and strategic planning sessions.
Support achievement of assigned revenue, gross profit, and customer acquisition targets.

Requirements

Bachelor's degree or equivalent work experience.
5+ years of experience in IT sales, business development, field sales, technical pre-sales, channel sales, partner management, or a related field.
Demonstrated experience achieving revenue and growth targets.
Strong understanding of partner ecosystems, channel programs, and technology sales motions.
Ability to communicate complex technical concepts to both technical and non-technical audiences.
Proven ability to influence stakeholders across multiple organizations and functions.
Excellent presentation, communication, and relationship-building skills.
Experience working within a Value-Added Reseller (VAR), systems integrator, distributor, or technology manufacturer environment.
Relevant partner sales or technical certifications.
Experience supporting enterprise technology solutions and services.
Familiarity with Salesforce CRM and pipeline management processes.

Skills

IT sales
Business development
Field sales
Technical pre-sales
Channel sales
Partner management
Sales enablement
Partner advocacy
Strategic execution
Opportunity development
Revenue growth
Pipeline generation
Solution sales
Partner ecosystems
Channel programs
Technology sales motions
Communication
Relationship-building
Presentation
Influence
Salesforce CRM
Pipeline management

Experience Level

5+ years of experience

Education Level

Bachelor's degree or equivalent work experience

Salary/Compensations

Base : $51,500- $ 76,220 + Bonus, depending on experience and skill set

About the Company

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology.
At CDW we act as one—building trust, speaking candidly, and working together to achieve more.
We play to win—focusing on what matters most and delivering for our customers.
And we think forward—staying curious, moving fast, and continuously learning.
We believe meaningful work happens when people feel supported, heard, and empowered to contribute.
We think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities.
As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes.
When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next.
Together, we deliver the full promise of what technology can do.
Together, we Make Amazing Happen.

Equal Opportunity

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.