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About the Role
The Social Media and Content Specialist is responsible for content creation, including social media planning and delivery, as well as developing, analyzing, and delivering on campaign metrics. This role supports the values and strategic direction of the organization by enhancing Canadian Hearing Services’ reach, maximizing positive public engagement and brand awareness through multiple marketing and communication channels.
Responsibilities
- Content creation, including social media planning and delivery
- Developing, analyzing, and delivering on campaign metrics
- Enhancing Canadian Hearing Services’ reach
- Maximizing positive public engagement and brand awareness through multiple marketing and communication channels
Requirements
- Minimum of 3 years’ related work experience in content creation with social media engagement
- Demonstrated experience in developing content marketing and communication materials
- Strong understanding of social media channels, platform management, and social media assets
- Experience delivering relevant social media metrics reporting, including analyzing and providing insights on improving results on those metrics, and executing appropriate strategies and making recommendations at a high level
- Knowledge and understanding of social media platforms and best practices
- Passion for staying current on communications, social media, and content marketing trends, insights, topics and best practices, and putting them in real-time practice
- Knowledge and experience with social media listening tools (Meltwater an asset) and paid social media advertising
- Proficient in Google Analytics (or equivalents)
- Proficient in Microsoft Office Suite
- Enthusiastic individual with excellent verbal and written communication skills
- Strong organizational and interpersonal skills
- Sense of urgency
- Ability to handle a pressurized environment
- Ability to manage a varied workload with competing priorities and deadlines
- Legally eligible for employment in Canada
- Vaccines (COVID and others) are a requirement of the job unless you have an exemption on a medical ground pursuant to the Ontario Human Rights Code
Skills
- Social media planning
- Content creation
- Social media delivery
- Campaign metrics development and analysis
- Social media channel management
- Social media asset development
- Social media metrics reporting
- Social media listening tools
- Paid social media advertising
- Google Analytics
- Microsoft Office Suite
- Verbal communication
- Written communication
- Organizational skills
- Interpersonal skills
Location
- Toronto
Work Type
- Permanent
- Full-time
- Unionized
Experience Level
- 3 years related work experience
Education Level
- Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or a related discipline
- Digital Marketing certificate is an asset
Benefits
- Accommodation, accessible formats and communication supports for the interview upon request
About the Company
- CHS is the industry-leading provider of services and products that enable Deaf and hard of hearing Canadians to overcome barriers.
- We are an Accredited organization and the largest of its kind in North America.
- Building on its 86-year history and following a remarkable and ambitious turnaround, CHS is a modern, progressive and professional organization well-positioned for growth both nationally and internationally.
- In 2021, CHS achieved Accreditation with Exemplary Standing from Accreditation Canada, making it the first national organization serving Deaf and hard of hearing Canadians to earn this distinction.
Equal Opportunity
- CANADIAN HEARING SERVICES IS AN EQUAL OPPORTUNITY EMPLOYER AND SUPPORTS AN AFFIRMATIVE ACTION HIRING PROCESS FOR DEAF AND HARD OF HEARING APPLICANTS.