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About the Role

The Senior Product Manager will own product strategy and roadmap execution for a defined area within Promoted Ads, Ticketmaster's proprietary advertising platform. This role involves leading annual and quarterly planning, defining product strategy, and identifying AI-driven opportunities within the domain, operating with significant autonomy in a fast-moving environment.

Responsibilities

Own and deliver the roadmap for your area within Promoted Ads, moving area-level KPIs and aligning core cross-functional partners around shared outcomes
Lead annual and quarterly planning for your area — mapping critical path, surfacing dependencies, and committing to measurable goals
Define and drive product strategy for your area, setting crisp choices and success criteria aligned to broader company priorities
Lead structured qualitative and quantitative discovery, triangulating fan, client, and market signals to inform roadmap decisions
Define domain AI opportunities within your area, connecting capabilities like recommendations, classification, and automation across relevant surfaces
Navigate complex, often ambiguous problem spaces, making well-reasoned decisions with minimal guidance
Resolve cross-team risks and make explicit trade-offs — balancing fan experience, client needs, and technical constraints — to land launches cleanly
Plan for scale, intentionally addressing usability and technical debt rather than letting them accumulate
Build and maintain a strong grasp of Ticketmaster's systems and standards, ensuring your roadmap strengthens core platform capabilities
Serve as the go-to voice for key product decisions in your area, creating clarity in ambiguity and accelerating your team's decision-making
Introduce documentation patterns (templates, checklists, decision logs) that your team and cross-functional partners adopt
Drive clarity across teams and write compelling strategy memos for senior stakeholders, adapting your communication approach to the audience

Requirements

7+ years of product management experience, including meaningful, hands-on time in both adtech and B2B SaaS environments (required)
Demonstrated ownership of a product roadmap with measurable, area-level impact; comfortable navigating ambiguity with minimal guidance
Proven experience leading planning cycles — both quarterly and annual — including dependency mapping and cross-team alignment
Strong track record setting and communicating product strategy, with the judgment to make and defend crisp trade-offs
Experience identifying and scoping AI/ML-driven product opportunities, partnering effectively with Data Science/ML teams
Excellent written and verbal communication skills; able to flex communication style across technical, cross-functional, and executive audiences
Comfortable operating with significant autonomy in a fast-moving environment where scope may shift based on evolving business priorities
Bachelor's degree or equivalent practical experience

Skills

AI/ML-driven product opportunities
Data Science/ML teams
recommendation
classification
automation features
ticketing
live events
marketplace/advertising platforms

Experience Level

Senior

Education Level

Bachelor's degree or equivalent practical experience

Salary/Compensations

$110,000 - $120,000 USD

Benefits

Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets
Generous paid time off including paid holidays, sick time, and personal days
401(k) program with company match
Stock reimbursement program
New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
Volunteer time off
Crowdfunding match

About the Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.
Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries.
Live Nation Media & Sponsorship creates strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.

Equal Opportunity

Live Nation Entertainment aspires to build teams that reflect and support the fans and artists we serve, promoting environments where everyone can be themselves, contribute fully, and thrive.
We encourage professional and personal aspirations, new experiences, and learning from talented colleagues.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability.
Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability.
Live Nation wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations.
Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.
Live Nation will also provide reasonable religious accommodations on a case-by-case basis.