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About the Role
The Manager, Commercial Marketing – Digital Health will develop and execute downstream marketing initiatives that drive awareness, customer engagement, product adoption, and commercial growth across the digital health portfolio. This role will translate product strategies, customer needs, and market insights into effective sales enablement, integrated campaigns, content, product launches, and customer engagement programs. The Manager will partner closely with Sales, Product Management, Marketing Communications, Medical Affairs, Regional Marketing, R&D, Services, and other teams. The ideal candidate can simplify complex healthcare technology concepts, manage multiple priorities, and combine strategic thinking with hands-on execution in a fast-paced, matrixed environment.
Responsibilities
- Develop and execute downstream marketing plans, product launch activities, and commercial programs that support portfolio objectives, customer adoption, and growth.
- Create sales enablement tools, including presentations, messaging guides, solution overviews, customer collateral, objection-handling resources, competitive materials, and training content.
- Partner with Sales to identify field needs, support customer engagements, address adoption barriers, and improve commercial effectiveness.
- Lead campaign ideation and development, including audience definition, messaging, value propositions, content requirements, channel strategies, and activation plans.
- Develop clear, compelling content that communicates the clinical, operational, financial, and IT value of digital health solutions.
- Conduct downstream Voice of Customer activities through customer interviews, site visits, advisory activities, industry events, and collaboration with customer-facing teams.
- Translate customer feedback into actionable recommendations for commercialization, messaging, adoption programs, and future product strategies.
- Monitor competitors, market dynamics, customer needs, healthcare technology developments, and industry trends; convert insights into field guidance and marketing recommendations.
- Ensure marketing materials are accurate, consistent, appropriately reviewed, and aligned with product positioning and business priorities.
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field required; MBA or relevant advanced degree preferred.
- Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred.
- Demonstrated experience in downstream, commercial, product, or integrated marketing.
- Experience developing sales enablement, campaigns, messaging, customer-facing content, product launches, or related commercial programs.
- Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement.
- Excellent written, verbal, presentation, project management, and organizational skills.
- Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences.
- Demonstrated ability to collaborate and influence across a complex, cross-functional organization.
- Ability to travel up to ~30% of the time.
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Skills
- Digital health
- Healthcare IT
- Software
- Connected medical devices
- SaaS
- Medical technology
- Complex B2B technology
- Downstream marketing
- Commercial marketing
- Product marketing
- Integrated marketing
- Sales enablement
- Campaign development
- Messaging
- Customer-facing content creation
- Product launches
- Segmentation
- Targeting
- Positioning
- Value proposition development
- Customer insights
- Competitive intelligence
- Campaign measurement
- Written communication
- Verbal communication
- Presentation skills
- Project management
- Organizational skills
- Technical concept translation
- Healthcare concept translation
- Collaboration
- Influencing skills
Location
- Onsite (minimum 3 days a week)
Work Type
- Hybrid
Experience Level
- Manager
Education Level
- Bachelor's degree in Marketing, Business, Healthcare, Communications, or related field
- MBA or relevant advanced degree preferred
Salary/Compensations
- $112,000 to $154,000 annually
Benefits
- Medical and dental coverage that start on day one
- Basic life insurance
- Accident insurance
- Short-term disability insurance
- Long-term disability insurance
- Business travel accident insurance
- Employee Stock Purchase Plan (ESPP)
- 401(k) Retirement Savings Plan (RSP)
- Flexible Spending Accounts
- Educational assistance programs
- Paid holidays
- Paid time off ranging from 20 to 35 days based on length of service
- Family and medical leaves of absence
- Paid parental leave
- Commuting benefits
- Employee Discount Program
- Employee Assistance Program (EAP)
- Childcare benefits
About the Company
- At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life.
- Our Baxter colleagues are united by our Mission to Save and Sustain Lives.
- Together, our community is driven by a culture of courage, trust, and collaboration.
- Every individual is empowered to take ownership and make a meaningful impact.
- We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
- Here, you will find more than just a job—you will find purpose and pride.
Equal Opportunity
- Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
- Know Your Rights: Workplace Discrimination is Illegal
- Reasonable Accommodations: Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
- Recruitment Fraud Notice: Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.