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About the Role
The Marketing Manager plays a key operational and creative role within the Marketing & Communications department, leading day-to-day campaign execution, digital strategy, and brand promotion to elevate CBCF’s mission, legislative programs, scholarship initiatives, and signature events. This role serves as a crucial execution engine for departmental priorities, bridging strategic direction from leadership with hands-on implementation.
Responsibilities
- Operationalize annual marketing plans, campaign roadmaps, and departmental strategic priorities.
- Support departmental leadership in managing production timelines, cross-functional workflows, and project deliverables.
- Assist leadership with preparing executive briefs, marketing performance dashboards, board updates, and post-campaign analytical reports.
- Drive marketing execution for major CBCF events, including the Annual Legislative Conference (ALC), Leadership Institute celebrations, fundraising galas, policy webinars, and regional summits.
- Develop and enforce comprehensive promotion timelines across digital, email, web, and earned media channels.
- Partner with Resource Development and Events teams to produce high-impact promotional collateral, sponsorship decks, event signage, digital programs, and day-of materials.
- Manage day-to-day digital communications, including website presence, email marketing, newsletter distribution, and social media channels.
- Uphold and enforce CBCF brand guidelines, ensuring consistency of voice, messaging, and visual identity.
- Produce compelling content and impact stories highlighting fellows, interns, scholars, research publications, and corporate partners.
- Monitor, analyze, and report on key digital engagement metrics, making data-driven recommendations to optimize performance.
- Support the Director and VP with earned media strategy, press inquiries, and public relations initiatives.
- Draft press releases, media advisories, statements, media kits, and talking points.
- Maintain and update media lists, coordinate press check-ins at major events, and monitor media coverage.
- Assist departmental leadership in supervising external consultants and creative partners.
- Coordinate production schedules and deliverables with print vendors, advertising agencies, and media outlets.
- Help monitor budget allocations, invoice processing, and resource tracking for marketing projects.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field required.
- 5–7 years of progressive marketing experience, ideally within the nonprofit, advocacy, association, or public policy sectors.
- Experience supporting senior leadership in a fast-paced environment preferred.
- Demonstrated success in promoting large-scale events, conferences, or fundraising campaigns.
- Exceptional writing, proofreading, and editing skills with the ability to convey complex policy, research, and equity issues into engaging storytelling.
- Superior organizational skills with a proven track record of managing multiple tight deadlines simultaneously under the guidance of executive leadership.
- Passion for the mission of the CBCF, civil rights, racial equity, public policy, and empowering Black communities.
Skills
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Salesforce Marketing Cloud)
- CMS tools (e.g., WordPress)
- Design tools (Canva, Adobe Creative Suite)
- Social media management suites (e.g., Sprout Social, Hootsuite)
- Google Analytics
- SEO
- Paid digital campaigns (Meta Ads, Google Ads)
Experience Level
- 5-7 years
Education Level
- Bachelor's degree
About the Company
- Founded in 1976, the Congressional Black Caucus Foundation, Incorporated (CBCF) is a non-profit organization focused on eliminating disparities within the global Black community by developing leaders, informing public policy, and educating the public.
- Primary focus areas are Education, Public health, Economic Empowerment, Civic Engagement, and other issues impacting the global Black community.