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About the Role
We are seeking a Product Marketing Manager to own our portfolio's positioning, equip our sales team and partners, and analyze deal outcomes. This role is crucial for making our product conversations clearer and more effective, even without direct Salient involvement.
Responsibilities
- Develop positioning, messaging, and packaging for CompleteView and recording platforms.
- Translate product information into language suitable for security leaders, IT teams, integrators, and distributors.
- Ensure product messaging is consistently used across sales, marketing, revenue operations, and the channel.
- Own and update the sales deck, create a total-cost-of-ownership model, and develop competitive guides and objection handling tools.
- Partner with Sales on a demo narrative and script.
- Lead major product launches, connecting product value to releases and developing internal and partner-facing plans.
- Ensure product stories are consistent across training, web content, sales materials, and demand generation.
- Collaborate with partner program managers on product stories and materials.
- Attend partner events to represent the company.
- Conduct pricing and packaging studies.
- Maintain a practical understanding of competitors.
- Build a repeatable win/loss analysis practice.
- Provide actionable recommendations to Product, Sales, and Finance.
- Develop customer references and case studies with measurable proof.
- Ensure customer-facing material specifications, compatibility statements, and feature descriptions align with shipped products.
- Utilize AI to enhance training, documentation, and partner education.
- Ensure AI-generated content is reviewed and accurate.
Requirements
- Approximately seven or more years in B2B product marketing for a technical product.
- Demonstrated ownership of positioning, packaging, and sales enablement.
- Experience running pricing or packaging studies and defending findings.
- Experience systematically learning from wins and losses and implementing changes based on findings.
- Working understanding of a partner, reseller, distributor, or integrator-led sales model.
- Clear writing skills.
- Sound commercial judgment.
- Curiosity to verify technical claims before promoting them.
- Examples of thoughtful AI use in building or improving work.
- Physical security or video management experience is helpful, but adjacent technical markets are also considered.
- Experience with both software and hardware is a plus.
- Candidates will be subject to a background check.
Skills
- Product Marketing
- Positioning
- Messaging
- Packaging
- Sales Enablement
- Pricing Studies
- Competitive Analysis
- Win/Loss Analysis
- Go-to-Market Strategy
- Content Creation
- AI Tools
- Technical Writing
- Commercial Judgment
Location
- Remote
- Hybrid
Work Type
- Full-time
Experience Level
- Mid-Senior Level
About the Company
- Salient Systems makes CompleteView, an open video management platform for organizations managing security across many sites.
- We provide video recording and management solutions for security.
- Our platform allows customers to choose their cameras and integrates them.
- We also offer recording platforms for integrated systems.
- The market is largely on-premise, with a move towards a hybrid cloud future.
- We sell through integrators and distributors.
Equal Opportunity
- Salient Systems is an equal opportunity employer committed to diversity and inclusion.
- We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
- This policy applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and transfer.
- Hiring decisions are based solely on qualifications, merit, and business needs.