Marketing Manager at PeakMade Real Estate | Ithaca, NY, US | Rezi

Marketing Manager at PeakMade Real Estate

Marketing Manager

PeakMade Real Estate · Ithaca, NY, US

3 weeks ago

Marketing Manager

PeakMade Real Estate · Ithaca, NY, US

22 days ago
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About the Role

This team leader role assists the Property Manager in achieving revenue, occupancy, resident retention, marketing, and leasing goals. The position is an invaluable onsite leader that will assist the Property Manager in the training, development, and performance of a leasing team.

Responsibilities

  • Assist with brand management to ensure appropriate brand representation at a community level.
  • Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads.
  • Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials.
  • Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions.
  • Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects.
  • Develop annual property marketing plans.
  • Develop and manage Resident Programs.
  • Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
  • Assist in the completion of market surveys and leasing reports.
  • Accurately prepare and have a thorough knowledge of all lease-related paperwork.
  • Maintain accurate prospect traffic and leasing data, and assist with other computer data entry.
  • Manage ILS provider, website updates, internet advertising, and bulk advertising opportunities.
  • Create or review and manage all property promotional items.

Requirements

  • Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred.
  • Experience in multifamily industry within a sales, leasing or management position preferred.
  • High degree of proficiency in PowerPoint, MS Word and Excel.
  • Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter.
  • Ability to read and write English fluently.
  • Computer literacy required.

Skills

  • Self-starter who can take on responsibilities and initiating ideas.
  • Excellent customer service skills.
  • Flexibility and ability to prioritize tasks in a busy and changing environment.
  • Knowledge of trending marketing techniques specifically directed to college students.
  • Team leadership skills, including incentivizing teams, supporting them, and holding oneself accountable for their success.
  • Social networking proficiency (Instagram, Facebook, YouTube, LinkedIn & Twitter).
  • Computer literacy.

Location

  • Atlanta

Work Type

  • Onsite
  • Full-time

Experience Level

  • Management
  • Sales
  • Leasing

Education Level

  • Bachelor's degree in marketing, Communications, Business, Real Estate or other related field preferred.

Salary/Compensations

  • $52,000.00 annually

Benefits

  • Potential monthly commission
  • Housing discount (varies by property)
  • 15 days of PTO + 2 additional “Wellbeing Days”
  • Up to 12 weeks paid parental leave + one year of diapers
  • 401(k) Match
  • Wellness initiatives, health team competitions and reward programs through LiveWell Program
  • Employee Resource Groups
  • Commitment to leadership training and growth opportunities
  • Additional rewards and recognition

About the Company

  • PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US.
  • Our working environment is fun, collaborative, forward-thinking and purposeful.

Equal Opportunity

  • PeakMade Real Estate is an Equal Employment Opportunity employer.