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About the Role
The Fashion Designer serves as the Design Lead, partnering with the Director of Design to establish the seasonal creative vision across all product categories. This role develops seasonal concepts, identifies new product opportunities, directs color, print, and material strategies, and leads execution from concept through production. The Designer supports the team, manages workload, and partners with Merchandising, Sourcing, Marketing, and Executive Leadership to ensure cohesive product storytelling and business objectives. This role also supports the creation of digital marketing assets using AI technologies for social media and e-commerce.
Responsibilities
- Develop the overall seasonal design vision, establishing brand-aligned concepts, product stories, color direction, print strategies, and new style development across all product categories.
- Create trend-right, brand-aligned color palettes and print concepts that meet seasonal assortment needs while maintaining a cohesive brand point of view.
- Conduct comprehensive trend research, consumer analysis, and competitive shopping to identify new product opportunities and inform seasonal direction.
- Identify meaningful opportunities for innovation in silhouette, fabrication, trims, and construction to strengthen the product assortment.
- Partner closely with Sourcing to identify, develop, and procure new fabrics, trims, and materials that support seasonal strategies.
- Oversee the turnover of new products to Sourcing, ensuring design intent is clearly communicated throughout development.
- Attend and lead product fittings throughout the development process to ensure fit, quality, construction, and design intent are maintained.
- Review product samples and provide direction throughout development to ensure final product meets brand standards.
- Guide and support the CAD team, providing creative direction, prioritizing workload, assigning projects, and ensuring seasonal deliverables are completed on time.
- Own seasonal assortment boards and product tracking tools to maintain organization, alignment, and visibility throughout the product development calendar.
- Support team members while fostering collaboration, accountability, and creative excellence.
- Partner closely with Merchandising, Sourcing, and Marketing to ensure alignment on seasonal objectives, product strategy, and business goals.
- Communicate design direction effectively across cross-functional teams while ensuring timelines and key milestones are achieved.
- Develop compelling product storyboards, trend presentations, fabric boards, and seasonal concept materials to communicate creative vision throughout the organization.
- Prepare and present the Design portion of Executive Line Review presentations, communicating seasonal strategy, product direction, color stories, print concepts, and key innovations to executive leadership.
- Translate seasonal concepts into clear visual presentations that support merchandising and business strategies.
- Create digital creative assets for e-commerce, social media, and marketing campaigns, including product imagery and promotional graphics.
- Utilize AI-powered design tools to accelerate creative development, generate marketing concepts, enhance product visualization, and improve design workflow efficiency while maintaining brand standards.
Requirements
- Bachelor’s degree in Fashion Design or related field
- Minimum 5 years of Design experience with strong product development experience across different product categories in women’s wear
- Broad product development experience
- Ability to develop commercial color & print direction that is trend-right with guidance from Design Director
- Proficiency in Adobe Illustrator and Photoshop is a must.
- Excellent computer skills – Microsoft Word, PowerPoint, Excel
- Understanding of marketing and branding
- Strong Communication & Presentation skills
- Strong Team Player
- Excellent taste level in product and design
Skills
- Adobe Illustrator
- Adobe Photoshop
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
- AI-powered design tools
- Trend research
- Consumer analysis
- Competitive shopping
- Product development
- Communication
- Presentation
Location
- Corporate
Work Type
- Hybrid
Experience Level
- Minimum 5 years of Design experience
Education Level
- Bachelor’s degree in Fashion Design or related field
Benefits
- Competitive Health Benefits (Medical, Dental & Vision)
- Employer HSA Contribution
- 401K Match
- Employee Assistance Program
- Wellness Initiatives
- 30% Associate Merchandise Discount Across our Family of Brands
- Employee Discount on Travel, Cell Phone Plans and More
- Generous Paid Time Off Program
- Life Insurance Benefits
- Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
About the Company
- FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer.
- We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
Equal Opportunity
- FULLBEAUTY Brands™ is an Equal Opportunity Employer.
- Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or protected veteran status.