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About the Role
Join our team and lead the development and execution of marketing strategies for the Frontier Cluster (TX / MN / IA / NE / SD / ND) that build brand equity, drive revenue growth, and engage consumers across Texas. Success will be measured by your ability to develop and execute impactful brand-building plans that drive sales, increase market share, and strengthen brand equity throughout the Texas market.
Responsibilities
- Partner with the General Manager and Regional Marketing Director to deliver portfolio, brand, regional, and cluster strategic priorities.
- Leverage market and consumer insights to identify growth opportunities, uncover emerging trends, and inform business decisions.
- Lead the development, prioritization, localization, execution, and evaluation of brand and commercial plans, ensuring alignment with national strategy through local sales, distributor, and agency partners.
- Manage and assess marketing activations to drive planning consistency and optimize marketing funds and distributor-based investments.
- Build and maintain strong relationships with key media outlets, influencers, agencies, and external partners to enhance brand awareness, strengthen affinity, and deliver high-quality, cost-effective marketing programs.
- Develop, lead, and inspire high-performing teams while strengthening overall marketing capabilities.
- Serve as the voice of the brand to the field and the voice of the field back to the brand, ensuring strong alignment and communication.
- Gather and share consumer, market, and competitive intelligence to help shape and refine brand strategy.
- Drive disciplined budget management and effective resource allocation to maximize business impact.
- Deliver portfolio and brand performance objectives across the cluster, driving sustainable business results.
Requirements
- 6+ years of progressive marketing experience within the beverage alcohol or consumer packaged goods (CPG) industry.
- Proven ability to develop and execute strategic marketing plans using consumer, market, and competitive insights to drive business growth.
- Demonstrated success building cross-functional relationships and strategic partnerships across all levels of the organization, including field teams, distributors, agencies, brand teams, and senior leaders.
- Strong communication, presentation, storytelling, coaching, and influencing skills, with the ability to effectively challenge and align stakeholders around shared objectives.
- Proven ability to lead, develop, and motivate high-performing teams while driving collaboration in a multicultural environment.
- Strong business and financial acumen, including experience managing budgets, allocating resources, analyzing performance, and making sound business decisions.
- Demonstrated ability to manage multiple priorities and complex projects in a fast-paced environment, meeting deadlines while driving cross-functional alignment and results.
- Self-starter with a high degree of initiative, independent judgment, accountability, and a strong passion for delivering results.
- Strong organizational skills with the ability to adapt and thrive in a dynamic, rapidly changing environment.
- Proficiency in Microsoft Office applications.
- Willingness to travel up to 25%.
Skills
- Marketing strategy development
- Brand equity building
- Revenue growth
- Consumer engagement
- Cross-functional collaboration
- Market and consumer insights analysis
- Strategic planning
- Marketing activation management
- Relationship building
- Team leadership
- Budget management
- Resource allocation
- Performance analysis
- Business acumen
- Microsoft Office proficiency
Location
- Texas
Work Type
- Employee
- Full-time
Experience Level
- Leader
- L3
Benefits
- Equitable pay structures for individual and company performance
- Premium employee experience
- Range of premium benefits
About the Company
- We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.